{"id":10910,"date":"2023-11-30T04:31:12","date_gmt":"2023-11-30T04:31:12","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=10910"},"modified":"2024-06-01T17:29:42","modified_gmt":"2024-06-01T17:29:42","slug":"leading-pet-foods-company-improves-efficiency-cost-effectiveness-of-supply-chain-in-mexico-with-ivy-route-optimizer","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/es\/casestudies\/leading-pet-foods-company-improves-efficiency-cost-effectiveness-of-supply-chain-in-mexico-with-ivy-route-optimizer\/","title":{"rendered":"Empresa l\u00edder en alimentos para mascotas mejora la eficiencia y rentabilidad de la cadena de suministro en M\u00e9xico con Ivy Route Optimizer"},"content":{"rendered":"

Una destacada empresa de alimentos para mascotas con sede en Estados Unidos, con un portafolio de m\u00e1s de 50 marcas, colabor\u00f3 con Ivy Mobility para mejorar su planificaci\u00f3n y ejecuci\u00f3n de distribuci\u00f3n en M\u00e9xico. Las prioridades estrat\u00e9gicas de la empresa incluyen mejorar el rendimiento financiero, garantizar un crecimiento de calidad y generar un impacto social positivo. Adem\u00e1s, la marca est\u00e1 avanzando activamente en sus iniciativas de sostenibilidad mientras se esfuerza constantemente por el bienestar de las comunidades locales a las que sirve.<\/p>\n\n\n\n

Mercado: M\u00e9xico <\/b>
No. de Distribuidores: 25+<\/b>
N\u00famero de minoristas: 60.000+<\/b>
Pedidos diarios promedio: 4000+<\/b><\/p>\n\n\n\n

Desaf\u00edos en la eficiencia operativa<\/strong><\/h3>\n\n\n\n

La empresa aspira a aumentar su presencia en el mercado mexicano y duplicar su producci\u00f3n en los pr\u00f3ximos tres a\u00f1os. Esta expansi\u00f3n es una respuesta al aumento sustancial de dos d\u00edgitos en la tenencia de mascotas en todo el mundo. En el mercado mexicano, la mayor\u00eda de los actores locales ofrecieron principalmente variantes de alimentos secos, lo que presenta una oportunidad para que el gigante de los alimentos para mascotas gane participaci\u00f3n de mercado mediante la introducci\u00f3n de variantes de alimentos h\u00famedos. Sin embargo, a medida que la empresa ampli\u00f3 sus operaciones, encontr\u00f3 desaf\u00edos, incluido el enrutamiento manual y la planificaci\u00f3n de visitas para sus fuerza laboral de distribuci\u00f3n<\/a><\/strong> y representantes de ventas. Estos procesos manuales resultaron llevar mucho tiempo, condujeron a una menor eficiencia operativa y a la sobreutilizaci\u00f3n de recursos.<\/p>\n\n\n\n

Seguimiento de KPI en tiempo real<\/strong><\/h3>\n\n\n\n

La empresa de alimentos para mascotas requer\u00eda seguimiento en tiempo real para monitorear y supervisar su red de distribuci\u00f3n en Am\u00e9rica Latina. Al integrar Ivy Route Optimizer, obtuvieron visibilidad de los KPI y par\u00e1metros para mejorar la eficiencia operativa y el rendimiento general.<\/p>\n\n\n\n

1. Eficiencia operacional:<\/b> Optimizador de rutas de Ivy<\/a><\/strong> considera m\u00e1s de 13 par\u00e1metros para construir las rutas m\u00e1s optimizadas para los representantes de ventas. La soluci\u00f3n podr\u00eda minimizar retrasos, reducir costos y maximizar la efectividad general de la red de distribuci\u00f3n para garantizar que los productos lleguen a sus destinos de manera oportuna, rentable y confiable.<\/p>\n\n\n\n

2. Horarios de trabajo:<\/b> La empresa ten\u00eda como objetivo mejorar la eficiencia de su personal. Con la planificaci\u00f3n manual de rutas, el personal invirti\u00f3 horas adicionales en dise\u00f1ar una ruta eficaz. Sin embargo, con la introducci\u00f3n del optimizador de rutas basado en IA y ML de Ivy Mobility, el personal logr\u00f3 mejores resultados de una manera m\u00e1s eficiente en el tiempo.<\/p>\n\n\n\n

3. Asignaci\u00f3n de recursos:<\/b> Una planificaci\u00f3n ineficaz hizo que la empresa subutilizara algunos recursos y sobrecargara otros. Con la implementaci\u00f3n del Soluci\u00f3n de movilidad Ivy<\/a><\/strong>, todos los recursos podr\u00edan utilizarse de manera eficiente, minimizando las ineficiencias en el sistema. Las furgonetas se cargaron a su m\u00e1xima capacidad, contribuyendo a la reducci\u00f3n de la huella de carbono de la organizaci\u00f3n.<\/p>\n\n\n\n

4. Gesti\u00f3n de capacidad de furgoneta:<\/b> Cada entrega<\/a><\/strong> La camioneta debe llevar un inventario adecuado para cumplir con los pedidos asignados. Ivy Route Optimizer garantiza y supervisa la cantidad de carga adecuada para cada furgoneta de reparto para optimizar el consumo de combustible y contribuir a los esfuerzos de sostenibilidad.<\/p>\n\n\n\n

5. Cumplimiento de la orden:<\/b> Las empresas monitorean la eficiencia de todo el proceso al rastrear todos los pedidos asignados frente al n\u00famero total de pedidos cumplidos. Ivy Route Optimizer garantiza la entrega del m\u00e1ximo de pedidos diariamente y minimiza la utilizaci\u00f3n de recursos.<\/p>\n\n\n\n

Mejorando los procesos de negocio de forma sostenible<\/strong><\/h3>\n\n\n\n

Nuestros equipos colaboraron con m\u00e1s de 25 distribuidores que prestan servicios a m\u00e1s de 60.000 tiendas minoristas<\/a><\/strong> en toda Latinoam\u00e9rica. Esta colaboraci\u00f3n dio como resultado el procesamiento de una media de 4.000 pedidos diarios, lo que equivale a 40 toneladas de productos entregados en varias furgonetas.<\/p>\n\n\n\n

Con la implementaci\u00f3n de Ivy Route Optimizer, todas las camionetas se optimizaron para viajar 450 horas diarias, cubriendo un m\u00ednimo de 3000 millas en conjunto. Las furgonetas se utilizaron a su m\u00e1xima capacidad, garantizando que no se desperdiciaran recursos como combustible, mano de obra y veh\u00edculos.<\/p>\n\n\n\n

Ivy Route Optimizer redujo con \u00e9xito el esfuerzo requerido para la planificaci\u00f3n de rutas y visitas por parte de la fuerza laboral del 75%. Tareas que antes consum\u00edan 4 horas para los ejecutivos ahora se pueden realizar en solo una hora. Los representantes de entrega mejoraron la cobertura de visitas en 8%, lo que contribuy\u00f3 a una mejor tasa de cumplimiento para la fuerza de campo. Los representantes de ventas experimentaron un ahorro diario de tiempo de viaje de 13%.<\/p>\n\n\n\n

\u2014
En conclusi\u00f3n, adoptar soluciones tecnol\u00f3gicas que agilicen los procesos se vuelve crucial para las empresas que buscan ganancias de eficiencia. Para empresas de bienes de consumo envasados<\/a><\/strong>, el valor real surge cuando hay un aumento sustancial en la productividad y una reducci\u00f3n en el tiempo dedicado por sus agentes de fuerza de campo. La adopci\u00f3n de tecnolog\u00edas de vanguardia basadas en inteligencia artificial, como Ivy Route Optimizer, eleva la productividad y la eficiencia de su fuerza de campo.<\/p>\n\n\n\n

Para explorar toda la gama de beneficios, lo invitamos a reservar una demostraci\u00f3n<\/a><\/strong> y experimente de primera mano nuestros \u00faltimos avances en IA.<\/p>","protected":false},"featured_media":10912,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-10910","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPet Foods Company Improves Efficiency with Ivy Route Optimizer<\/title>\n<meta name=\"description\" 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