{"id":9255,"date":"2022-11-10T03:42:43","date_gmt":"2022-11-10T03:42:43","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=9255"},"modified":"2024-09-13T04:59:57","modified_gmt":"2024-09-13T04:59:57","slug":"optimize-shelf-assortment-with-computer-vision-in-retail-execution","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/optimize-shelf-assortment-with-computer-vision-in-retail-execution\/","title":{"rendered":"Optimice el surtido de estantes con visi\u00f3n por computadora en la ejecuci\u00f3n minorista\u00a0"},"content":{"rendered":"<p>Los estudios de BCG muestran que la industria minorista alcanzar\u00e1&nbsp;<a href=\"https:\/\/www.thehansindia.com\/business\/retail-market-likely-to-reach-13-trillion-by-2025-607917\" target=\"_blank\" rel=\"noopener\"><b>$1,3 billones<\/b><\/a> para 2025, lo que apunta hacia una creciente demanda de espacios comerciales. Los espacios minoristas son costosos y acumular montones de SKU que se venden r\u00e1pido eventualmente significa p\u00e9rdida de oportunidades para las tiendas minoristas, espacio de inventario desperdiciado para los distribuidores y productos caducados para los fabricantes.<\/p>\n\n\n\n<p>Las principales tiendas minoristas planifican sus estantes bas\u00e1ndose en datos de ventas, como el volumen unitario, para analizar el movimiento de los SKU en las tiendas minoristas. Para comprender estos aspectos con enfoque, las empresas requieren inteligencia de estanter\u00eda capturada mediante un software de reconocimiento de im\u00e1genes de estanter\u00eda para acceder a datos granulares.<\/p>\n\n\n\n<div class=\"row\">\n<div class=\"col-md-7 imcrtstt\">\n<p>Necesitamos considerar dos par\u00e1metros al considerar productos apilados en los estantes: ancho y profundidad.&nbsp;<b>Amplitud del producto<\/b>&nbsp;se refiere a las diferentes l\u00edneas de SKU exhibidas en los estantes, y&nbsp;<b>Profundidad<\/b> Se refiere al n\u00famero de unidades de cada producto en los lineales. Por ejemplo, un punto de venta popular se abastece de los productos m\u00e1s comunes en diferentes marcas y tama\u00f1os de envases. Nunca pueden estar muy seguros de qu\u00e9 almacenar; por tanto, tienen una amplia amplitud. Mientras tanto, otra tienda de tama\u00f1o similar opta por abastecerse de m\u00e1s cantidades de una marca\/producto porque los consumidores de la regi\u00f3n vienen pidi\u00e9ndolos, lo que les da una enorme profundidad del producto.<\/p>\n<\/div>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"imcrv imaccrt alignnone\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/11\/Untitled-design-2022-11-10T094921.173.jpg\" alt=\"Realidad aumentada\" width=\"1600\" height=\"1068\"><\/figure><div class=\"col-md-5\"><\/div>\n<\/div>\n\n\n\n<p>Las c\u00e1maras de los tel\u00e9fonos inteligentes ayudan a capturar im\u00e1genes y los algoritmos de inteligencia artificial convierten las im\u00e1genes en datos para los fabricantes que necesitan ojos en las tiendas. Estos datos y otros par\u00e1metros ayudan a las partes interesadas a tomar decisiones informadas sobre el aspecto del producto, los listados y la cantidad de pedido recomendada que se mostrar\u00e1. La recomendaci\u00f3n derivada de estos datos es crucial para que los vendedores se aseguren de promocionar los SKU correctos. Los datos de ventas consolidados garantizar\u00e1n <strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/distribution-software-digital-transformation-in-2023\/\">distribuidores<\/a><\/strong> est\u00e1n conscientes de las oportunidades de ventas e ingresos en cada tienda minorista.<\/p>\n\n\n\n<p>A continuaci\u00f3n se enumeran los conocimientos capturados a trav\u00e9s de <strong><a href=\"https:\/\/ivymobility.com\/es\/ivy-eye-image-recognition\/\">tecnolog\u00eda de reconocimiento de im\u00e1genes<\/a><\/strong> en tiempo real en las tiendas. Estos pueden ayudar a las grandes empresas y agencias de comercializaci\u00f3n a aumentar sus ventas y productividad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>La disponibilidad de stock<\/b><\/h4>\n\n\n\n<p>Los representantes de ventas ya no tienen que contar <strong><a href=\"https:\/\/ivymobility.com\/es\/ebooks\/drive-up-same-store-sales-with-ivy-recommender\/\">SKU<\/a><\/strong> en los estantes manualmente. Una sola imagen captada por el comercial puede verificar la disponibilidad de stock en los pasillos. Desde los revestimientos hasta el ancho del material, el algoritmo captura autom\u00e1ticamente todos los detalles, aumentando as\u00ed la eficiencia y reduciendo el alcance de los errores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Cumplimiento del planograma<\/b><\/h4>\n\n\n\n<p>Muchas empresas han dise\u00f1ado una tienda perfecta para sus productos a trav\u00e9s de a\u00f1os de investigaci\u00f3n y an\u00e1lisis de datos de consumidores. Estos planogramas se replican en diferentes tiendas minoristas de distintas geograf\u00edas, lo que ayuda a los clientes a mantener la familiaridad y la facilidad para ubicar los productos en los pasillos al mejorar la imagen general. <strong><a href=\"https:\/\/ivymobility.com\/es\/retail-execution\/\">ejecuci\u00f3n minorista en la tienda<\/a><\/strong> experiencia.<\/p>\n\n\n\n<div class=\"row\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"imcrv imaccrtt alignnone\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/11\/Downloader.la-636c74b209c4b.jpg\" alt=\"Sistema de gesti\u00f3n de distribuci\u00f3n basado en la nube\" width=\"1600\" height=\"1068\"><\/figure><div class=\"col-md-5\"><\/div>\n<div class=\"col-md-7 imcrtst\">\n<h4><b>Calidad del espacio en los estantes<\/b><\/h4>\n<p><strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/perfect-store-execution-to-boost-sales-for-consumer-goods\/\">Tiendas minoristas<\/a><\/strong> cobran precios elevados por estantes a la altura de los ojos. La infrautilizaci\u00f3n de estas im\u00e1genes en los estantes significa una p\u00e9rdida para las marcas, y el seguimiento manual de la calidad en los estantes es engorroso. En cambio, las marcas pueden calcular autom\u00e1ticamente las caras de los productos y demostrar la calidad de los estantes utilizando sistemas de reconocimiento de im\u00e1genes de los estantes. Comparar la cuota de mercado con los SKU y su contribuci\u00f3n a las ventas ayuda a las empresas a comprender mejor el retorno de la inversi\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Optimizaci\u00f3n de categor\u00edas<\/b><\/h4>\n\n\n\n<p>Reorganizar los productos en las tiendas a veces ayuda a modificar las ventas. Las conversaciones peri\u00f3dicas con sus clientes clave ayudar\u00e1n a identificar brechas e incluir\u00e1n sugerencias que ayudar\u00e1n con la reasignaci\u00f3n de categor\u00edas y la reorganizaci\u00f3n de los estantes, mientras impulsan las ventas en una direcci\u00f3n positiva.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>An\u00e1lisis competitivo<\/b><\/h4>\n\n\n\n<p>Al capturar una imagen de estanter\u00eda, las im\u00e1genes capturan SKU espec\u00edficos de la marca y detalles como SKU, precios y promociones de la competencia. Las empresas utilizan esta informaci\u00f3n para informarse <strong><a href=\"https:\/\/ivymobility.com\/es\/Case Studies\/leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales\/\">opciones para impulsar las ventas<\/a><\/strong> replicando precios u ofertas similares para ayudar a las marcas a competir con el m\u00ednimo esfuerzo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Cumplimiento de precios<\/b><\/h4>\n\n\n\n<p>Ciertos pa\u00edses vienen con l\u00edmites de precios definidos para cada producto. <strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/perfect-store-execution-to-boost-sales-for-consumer-goods\/\">Tiendas minoristas<\/a><\/strong> no puede vender a costos superiores a los valores establecidos. El software de reconocimiento de im\u00e1genes ser\u00e1 \u00fatil para garantizar el cumplimiento de los precios habituales o los precios promocionales.<\/p>\n\n\n\n<p>\u2014<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ivymobility.com\/es\/ivy-eye-image-recognition-retail-execution\/\">Ojo de hiedra<\/a><\/strong> es parte de la plataforma comercial unificada de Ivy que ayuda a los fabricantes y distribuidores a utilizar las ventas secundarias de manera efectiva y eficiente. Con el software de reconocimiento de im\u00e1genes, las empresas pueden lograr una mayor productividad y ahorrar tiempo con algoritmos preparados para el futuro. Estos algoritmos de pr\u00f3xima generaci\u00f3n con tecnolog\u00eda avanzada ayudan a las empresas de bienes de consumo a lograr una mayor productividad y mayores ventas. <strong><a href=\"https:\/\/ivymobility.com\/es\/request-demo\/\">Reserva una demostraci\u00f3n con nosotros<\/a><\/strong> para ayudar a su empresa a incorporar el reconocimiento de im\u00e1genes en las tiendas minoristas para impulsar las ventas.<\/p>","protected":false},"featured_media":9258,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-9255","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize Shelf Assortment with Computer Vision in Retail Execution\u00a0<\/title>\n<meta name=\"description\" content=\"Optimize shelf arrangements by 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