{"id":3440,"date":"2022-04-26T09:27:29","date_gmt":"2022-04-26T09:27:29","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=3440"},"modified":"2024-10-24T12:27:11","modified_gmt":"2024-10-24T12:27:11","slug":"leveraging-the-power-of-direct-store-delivery-for-your-business","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/leveraging-the-power-of-direct-store-delivery-for-your-business\/","title":{"rendered":"Aprovechando el poder de la entrega directa en tienda para su negocio"},"content":{"rendered":"<p>La industria de bienes de consumo tiene una cadena de suministro en constante evoluci\u00f3n, y la entrega directa en tienda (DSD) es un enfoque estrat\u00e9gico para la mayor\u00eda de las empresas de bienes de consumo debido a su creciente contribuci\u00f3n a los ingresos. Sin embargo, la mayor\u00eda de ellos considera que sus sistemas DSD actuales no les proporcionan adecuadamente las herramientas que necesitan para el futuro. La eficiencia operativa, la reducci\u00f3n de costos y la generaci\u00f3n de ingresos son expectativas clave de un sistema de entrega directa en tienda; sin embargo, sus soluciones actuales est\u00e1n lejos de las expectativas y necesitan una renovaci\u00f3n.<\/p>\n\n\n\n<p>Algunos desaf\u00edos son inherentes a DSD, pero recomendamos implementar las siguientes mejores pr\u00e1cticas para que su soluci\u00f3n DSD sea efectiva y futurista.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fuente \u00fanica de datos<\/strong><\/h4>\n\n\n\n<p>Tener todos los datos en un solo lugar puede eliminar 70% de sus desaf\u00edos. Con tantos representantes de campo atendiendo pedidos de diferentes clientes y en diferentes momentos, es necesario poder acceder a sus datos desde una \u00fanica soluci\u00f3n. Significa que todos los datos de las actividades de los representantes de ventas, la log\u00edstica, la gesti\u00f3n de inventario, la facturaci\u00f3n y los pagos deben estar en un solo sistema. Todos sus dispositivos y soluciones deben reflejar la misma informaci\u00f3n y no actuar de manera diferente entre s\u00ed. La integraci\u00f3n en tiempo real es igualmente esencial y su&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/es\/case-study\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/\">DSD<\/a><\/strong>&nbsp;debe integrarse en el ERP para que cada uno de sus representantes de campo obtenga informaci\u00f3n actualizada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Resizer.in-62e3749aca6c3.jpg\" alt=\"\" class=\"wp-image-13879\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Resizer.in-62e3749aca6c3.jpg 1600w, https:\/\/ivymobility.com\/wp-content\/uploads\/Resizer.in-62e3749aca6c3-300x200.jpg 300w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Maximizar la eficiencia<\/strong><\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/ivymobility.com\/es\/direct-store-delivery\/\">Entrega directa en tienda<\/a><\/strong>&nbsp;conecta su negocio directamente con los minoristas, y todo gira en torno a la gesti\u00f3n de inventario y la reposici\u00f3n peri\u00f3dica de existencias. Una pantalla de pedidos digital integrada en su soluci\u00f3n DSD para tomar pedidos ahorra tiempo y agrega una dimensi\u00f3n completamente nueva de conveniencia. Disponible para visualizaci\u00f3n en l\u00ednea y fuera de l\u00ednea, enumera los productos m\u00e1s actualizados con im\u00e1genes, descripciones y otras especificaciones.<\/p>\n\n\n\n<p>Los representantes pueden seleccionar art\u00edculos r\u00e1pidamente o duplicar pedidos anteriores para reordenarlos r\u00e1pidamente. La integraci\u00f3n con pasarelas de pago populares hace que los pagos sean f\u00e1ciles de cobrar desde el campo. La soluci\u00f3n DSD tambi\u00e9n deber\u00eda ayudar a gestionar la log\u00edstica y las entregas para minimizar los gastos generales y ayudarle a obtener la ventaja de la \u00faltima milla.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Recomendaciones de productos personalizadas<\/b><\/h4>\n\n\n\n<p>Ventas guiadas o una funci\u00f3n de recomendaci\u00f3n de productos en su <strong><a href=\"https:\/\/ivymobility.com\/es\/direct-store-delivery\/\">soluci\u00f3n DSD<\/a><\/strong> Puede recomendar SKU para un minorista seg\u00fan el historial de compras, ventas y devoluciones. Las recomendaciones basadas en datos de una soluci\u00f3n DSD sofisticada pueden recomendar el siguiente mejor SKU a vender para aumentar las ventas en las mismas tiendas. Al personalizar las visitas, sus representantes de ventas pueden llevar su producto al p\u00fablico objetivo adecuado y aumentar la probabilidad de realizar ventas adicionales y cruzadas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Accesibilidad simplificada<\/b><\/h4>\n\n\n\n<p>Los representantes de campo tienden a no alcanzar sus objetivos de ventas debido a la falta de visibilidad de su desempe\u00f1o en movimiento. Un sofisticado <strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/the-advantages-of-direct-store-delivery\/\">Soluci\u00f3n de entrega directa en tienda<\/a><\/strong> permite a los representantes de campo acceder r\u00e1pidamente a toda la informaci\u00f3n de clientes, productos y ventas incluso mientras est\u00e1n de viaje. Pueden completar tareas y almacenar informaci\u00f3n cr\u00edtica desde el campo incluso sin conexi\u00f3n, con la capacidad de sincronizarlo todo m\u00e1s tarde.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Escalabilidad de nivel empresarial<\/b><\/h4>\n\n\n\n<p>Cuantos m\u00e1s usuarios y procesos tenga su empresa, m\u00e1s datos acumular\u00e1 con el tiempo. Para gestionar esta base de datos en constante crecimiento de su negocio, es imprescindible una soluci\u00f3n escalable que pueda manejar un aumento repentino de usuarios o procesos. La mejor manera de hacerlo es elegir una soluci\u00f3n construida en la nube e integrarla con su ERP existente. Con todos sus datos accesibles desde una \u00fanica plataforma, puede mantener a sus equipos constantemente informados y ayudar a tomar decisiones basadas en datos. <strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/7-reasons-to-switch-to-cloud-distribution-management-systems-in-2023\/\">Soluciones en la nube<\/a><\/strong> ampl\u00ede la flexibilidad para ampliar o reducir la escala, mejorando as\u00ed la rentabilidad de su negocio sin preocuparse por agregar m\u00e1s servidores o software.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Pensamientos finales<\/b><\/h4>\n\n\n\n<p>La entrega directa en tienda es una pieza esencial para gestionar operaciones de ventas comerciales exitosas. Una soluci\u00f3n de alto rendimiento ayuda a su empresa a superar sus desaf\u00edos comerciales \u00fanicos, lograr m\u00e1s cobertura y ganar visibilidad en las ejecuciones de campo, todo lo cual contribuye a un mejor retorno de la inversi\u00f3n en soluciones tecnol\u00f3gicas.<\/p>\n\n\n\n<p>La soluci\u00f3n DSD de Ivy se integra perfectamente <a href=\"https:\/\/ivymobility.com\/es\/route-accounting-system\/\"><strong>contabilidad de ruta<\/strong><\/a>, distribuci\u00f3n, entrega, automatizaci\u00f3n de la fuerza de campo, promociones y otros activos centrales de la cadena de suministro de bienes de consumo para amplificar la eficiencia operativa y la rentabilidad en toda su empresa. Si quieres saber m\u00e1s, <strong><a href=\"https:\/\/ivymobility.com\/es\/request-demo\/\">programar una demostraci\u00f3n<\/a><\/strong> con nuestro equipo hoy.<\/p>","protected":false},"featured_media":13880,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-3440","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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