{"id":14739,"date":"2025-07-14T08:06:29","date_gmt":"2025-07-14T08:06:29","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=14739"},"modified":"2025-07-14T08:11:04","modified_gmt":"2025-07-14T08:11:04","slug":"boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/","title":{"rendered":"C\u00f3mo aumentar el ROI promocional en CPG: por qu\u00e9 una gesti\u00f3n inteligente de la promoci\u00f3n comercial es la clave"},"content":{"rendered":"<p>En la altamente competitiva industria de bienes de consumo envasados (CPG), las promociones comerciales se encuentran entre las inversiones m\u00e1s importantes que las empresas realizan cada a\u00f1o. Sin embargo, muchas marcas siguen enfrent\u00e1ndose a dificultades para gestionar estas promociones eficazmente, debido al gasto excesivo, la poca visibilidad y los procesos obsoletos. De hecho, un estudio reciente revel\u00f3 que <a href=\"https:\/\/poinstitute.com\/state-of-the-industry\/\">88%<\/a> De los fabricantes de productos de consumo masivo (CPG) no pueden gestionar eficientemente sus gastos comerciales, lo que pone de relieve la gravedad de este problema. Los m\u00e9todos tradicionales, como la planificaci\u00f3n basada en hojas de c\u00e1lculo, la ejecuci\u00f3n aislada y la conciliaci\u00f3n manual de reclamaciones, ya no son suficientes.<\/p>\n\n\n\n<p>En este blog, exploramos c\u00f3mo la modernidad... <a href=\"https:\/\/ivymobility.com\/es\/trade-promotion-management-solution\/\">Gesti\u00f3n de Promoci\u00f3n Comercial<\/a> Las soluciones (TPM) pueden ayudar a las marcas de CPG a superar estos obst\u00e1culos y convertir sus inversiones en promoci\u00f3n comercial en un poderoso motor de crecimiento.<\/p>\n\n\n\n<p>Las promociones comerciales ya no se limitan a ofrecer descuentos. Ahora incluyen campa\u00f1as dirigidas, programas de temporada, ofertas combinadas e incentivos para socios. Gestionar toda esta complejidad en m\u00faltiples canales, minoristas y geograf\u00edas requiere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planificaci\u00f3n estrat\u00e9gica<\/li>\n\n\n\n<li>Ejecuci\u00f3n en tiempo real<\/li>\n\n\n\n<li>Pron\u00f3stico preciso<\/li>\n\n\n\n<li>Visibilidad de extremo a extremo<\/li>\n\n\n\n<li>An\u00e1lisis inteligente<\/li>\n<\/ul>\n\n\n\n<p>Sin las herramientas adecuadas, las promociones pueden f\u00e1cilmente generar fugas de presupuesto, bajo ROI y desconexi\u00f3n. <a href=\"https:\/\/ivymobility.com\/es\/blog\/the-art-of-trade-marketing-strengthening-retailer-relationships-for-mutual-growth\/\">asociaciones minoristas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los costos ocultos del TPM manual<\/h3>\n\n\n\n<p>A pesar de que las promociones comerciales representan una parte significativa de los presupuestos de marketing, muchas marcas de productos de consumo masivo siguen dependiendo de hojas de c\u00e1lculo, herramientas antiguas o sistemas inconexos para gestionarlas. Este enfoque obsoleto conlleva importantes costes ocultos que merman tanto el presupuesto como la eficiencia.<\/p>\n\n\n\n<p><strong>1. Asignaci\u00f3n ineficiente de fondos<\/strong><br>Sin <a href=\"https:\/\/ivymobility.com\/es\/ivy-insights\/\">informaci\u00f3n predictiva<\/a> En el an\u00e1lisis del rendimiento hist\u00f3rico, los fondos suelen asignarse bas\u00e1ndose en conjeturas o patrones obsoletos. Esta planificaci\u00f3n reactiva lleva a sobrefinanciar promociones de bajo rendimiento y a perder oportunidades de alto potencial, lo que en \u00faltima instancia reduce el ROI.<\/p>\n\n\n\n<p><strong>2. Falta de visibilidad y control<\/strong><br>Cuando los datos de promoci\u00f3n comercial est\u00e1n dispersos entre varios equipos o sistemas, resulta casi imposible obtener una visi\u00f3n clara y unificada. Los equipos de ventas, finanzas y marketing tienen dificultades para mantenerse alineados, lo que genera inconsistencias, problemas de comunicaci\u00f3n y una ejecuci\u00f3n promocional ineficaz.<\/p>\n\n\n\n<p><strong>3. Reclamaciones retrasadas y ciclos de reembolso<\/strong><br>El procesamiento manual de reclamaciones no solo retrasa los pagos, sino que tambi\u00e9n aumenta la probabilidad de disputas, errores y problemas de cumplimiento. Esto genera fricci\u00f3n con los socios minoristas y a\u00f1ade carga operativa a los equipos internos que intentan conciliar las promociones posteriormente.<\/p>\n\n\n\n<p><strong>4. Oportunidades de optimizaci\u00f3n perdidas<\/strong><br>En un mercado en constante evoluci\u00f3n, la informaci\u00f3n en tiempo real es crucial. Sin seguimiento y an\u00e1lisis automatizados, las marcas no pueden supervisar las promociones en vuelo ni adaptar sus estrategias bas\u00e1ndose en datos de rendimiento en tiempo real. Esto se traduce en la p\u00e9rdida de oportunidades para corregir el rumbo o redoblar esfuerzos en las t\u00e1cticas ganadoras.<\/p>\n\n\n\n<p><strong>5. Mayor riesgo de fuga de ingresos<\/strong><br>Desde promociones duplicadas hasta deducciones sin seguimiento y fraude, la gesti\u00f3n de ingresos totales (TPM) manual deja la puerta abierta a p\u00e9rdidas de ingresos que pasan desapercibidas hasta que es demasiado tarde. Estas fugas, aunque peque\u00f1as individualmente, tienen un impacto significativo en el resultado final con el tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo deber\u00eda ser la gesti\u00f3n moderna de la promoci\u00f3n comercial<\/h3>\n\n\n\n<p>Para maximizar el valor de las promociones comerciales, las marcas de productos de consumo masivo necesitan m\u00e1s que herramientas b\u00e1sicas. Necesitan una plataforma que integre estrategia, ejecuci\u00f3n e informaci\u00f3n en un solo lugar. Los sistemas TPM modernos no solo deben gestionar las promociones, sino tambi\u00e9n optimizarlas continuamente. Esto es lo que distingue a una soluci\u00f3n l\u00edder en el sector:<\/p>\n\n\n\n<p><strong>Gesti\u00f3n centralizada de datos maestros<\/strong><br>Obtenga un control consistente sobre jerarqu\u00edas, productos y grupos de clientes, con sincronizaci\u00f3n en tiempo real entre todos los equipos.<\/p>\n\n\n\n<p><strong>Planificaci\u00f3n de promociones basada en escenarios<\/strong><br>Simule diferentes t\u00e1cticas, eval\u00fae los resultados esperados y elija el enfoque m\u00e1s rentable.<\/p>\n\n\n\n<p><strong>Seguimiento y reasignaci\u00f3n de presupuesto en tiempo real<\/strong><br>Realice un seguimiento de los fondos asignados, reservados y utilizados con la capacidad de reasignar presupuestos de forma din\u00e1mica y aplicar reglas de gasto excesivo.<\/p>\n\n\n\n<p><strong>Gesti\u00f3n automatizada de reclamaciones y pagos<\/strong><br>Minimice retrasos y errores con deducciones autom\u00e1ticas, pagos fraccionados y trazabilidad lista para auditor\u00eda.<\/p>\n\n\n\n<p><strong>An\u00e1lisis procesables<\/strong><br>Descubra informaci\u00f3n impulsada por IA para realizar pron\u00f3sticos m\u00e1s inteligentes, ajustes en vuelo y mejoras de estrategia a largo plazo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"602\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-6.png\" alt=\"\" class=\"wp-image-14741\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-6.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-6-300x300.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-6-150x150.png 150w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-6-12x12.png 12w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 las marcas de CPG eligen la gesti\u00f3n de promociones de Ivy Trade?<\/h3>\n\n\n\n<p>La soluci\u00f3n de Gesti\u00f3n de Promociones Comerciales (TPM) de Ivy Mobility est\u00e1 dise\u00f1ada teniendo en cuenta las necesidades espec\u00edficas de las marcas globales y regionales de bienes de consumo envasados (CPG). Con automatizaci\u00f3n integral, integraci\u00f3n fluida con los sistemas empresariales existentes y visibilidad de datos en tiempo real, Ivy TPM permite a los equipos de ventas, marketing y finanzas colaborar de forma m\u00e1s inteligente y ejecutar con mayor rapidez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficios clave:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calendarios comerciales personalizables<\/li>\n\n\n\n<li>Simulaci\u00f3n de fondos y presupuestaci\u00f3n din\u00e1mica<\/li>\n\n\n\n<li>Controles de exceso de gasto y cumplimiento<\/li>\n\n\n\n<li>Automatizaci\u00f3n inteligente para la resoluci\u00f3n de reclamaciones<\/li>\n\n\n\n<li>Seguimiento del rendimiento impulsado por IA<\/li>\n\n\n\n<li>Escalable en distintas geograf\u00edas y unidades de negocio<\/li>\n<\/ul>\n\n\n\n<p>Si su sistema TPM actual le est\u00e1 frenando o si a\u00fan depende de hojas de c\u00e1lculo, es hora de actualizarlo. \u00bfListo para convertir sus promociones en ganancias?<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/es\/request-demo\/\">Reserva una demostraci\u00f3n personalizada<\/a> de Ivy Trade Promotion Management y descubra c\u00f3mo las promociones m\u00e1s inteligentes, escalables y basadas en datos pueden impulsar su crecimiento.<\/p>","protected":false},"featured_media":14743,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[],"class_list":["post-14739","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/es\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"In the highly competitive consumer packaged goods (CPG) industry, trade promotions are among the most significant investments companies make each year. However, many brands continue to face challenges in managing these promotions effectively, struggling with overspending, poor visibility, and outdated processes. In fact, a recent study found that 88% of CPG manufacturers are unable to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/es\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T08:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/\",\"url\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/\",\"name\":\"Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key - Ivy Mobility\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg\",\"datePublished\":\"2025-07-14T08:06:29+00:00\",\"dateModified\":\"2025-07-14T08:11:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Impulsar el ROI promocional en CPG: Por qu\u00e9 una gesti\u00f3n inteligente de las promociones comerciales es clave - Ivy Mobility","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/es\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/","og_locale":"es_ES","og_type":"article","og_title":"Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key - Ivy Mobility","og_description":"In the highly competitive consumer packaged goods (CPG) industry, trade promotions are among the most significant investments companies make each year. However, many brands continue to face challenges in managing these promotions effectively, struggling with overspending, poor visibility, and outdated processes. In fact, a recent study found that 88% of CPG manufacturers are unable to...","og_url":"https:\/\/ivymobility.com\/es\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/","og_site_name":"Ivy Mobility","article_modified_time":"2025-07-14T08:11:04+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/","url":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/","name":"Impulsar el ROI promocional en CPG: Por qu\u00e9 una gesti\u00f3n inteligente de las promociones comerciales es clave - Ivy Mobility","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg","datePublished":"2025-07-14T08:06:29+00:00","dateModified":"2025-07-14T08:11:04+00:00","breadcrumb":{"@id":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/blog\/boosting-promotional-roi-in-cpg-why-smarter-trade-promotion-management-is-the-key\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Boosting Promotional ROI in CPG: Why Smarter Trade Promotion Management Is the Key"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Movilidad de hiedra","description":"| Soluci\u00f3n inteligente de ruta al mercado para la industria de bienes de consumo","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Movilidad de hiedra","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":[],"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/b.jpeg",1024,1024,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/blog\/14739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/media\/14743"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/media?parent=14739"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/categories?post=14739"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}