{"id":13617,"date":"2024-08-29T06:06:14","date_gmt":"2024-08-29T06:06:14","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=13617"},"modified":"2024-08-29T17:47:10","modified_gmt":"2024-08-29T17:47:10","slug":"planogram-compliance-101-how-to-ensure-your-products-shine-on-the-shelf","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/planogram-compliance-101-how-to-ensure-your-products-shine-on-the-shelf\/","title":{"rendered":"Conceptos b\u00e1sicos sobre cumplimiento de planogramas: c\u00f3mo garantizar que sus productos brillen en las estanter\u00edas"},"content":{"rendered":"<p>Su planograma es m\u00e1s que un simple dise\u00f1o; es un activo estrat\u00e9gico que influye significativamente en su desempe\u00f1o de ventas. Un planograma bien dise\u00f1ado garantiza que sus productos se destaquen y atraigan la atenci\u00f3n del consumidor en un mercado abarrotado. La visibilidad es clave: si los clientes no pueden ver sus productos, no pueden comprarlos. De hecho, seg\u00fan un informe de PWC, <strong>60% fuera de stock<\/strong> Se producen situaciones por incumplimiento del planograma, lo que da lugar a un estimado <strong>P\u00e9rdida de 4%<\/strong> en ventas.<\/p>\n\n\n\n<p>Una estrategia de comercializaci\u00f3n visual s\u00f3lida, reforzada por un estricto cumplimiento del planograma, es esencial para mantener su ventaja competitiva. Asegurarse de que los minoristas respeten su planograma evita cambios involuntarios en la colocaci\u00f3n de productos o la asignaci\u00f3n de espacio en las estanter\u00edas, lo que maximiza la visibilidad y el atractivo de sus productos. En esta publicaci\u00f3n del blog, analizaremos en profundidad la importancia del cumplimiento del planograma y c\u00f3mo puede impulsar su estrategia de ventas.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28, .wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28[data-kb-block=\"kb-adv-heading13617_377a6c-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28[data-kb-block=\"kb-adv-heading13617_377a6c-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28[data-kb-block=\"kb-adv-heading13617_377a6c-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_377a6c-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_377a6c-28\">Comprender el cumplimiento del planograma y su papel crucial<\/h3>\n\n\n\n<p>El cumplimiento de los planogramas garantiza que los minoristas sigan pautas espec\u00edficas para optimizar la visibilidad de los productos e impulsar las ventas. Incluso con acuerdos sobre el espacio y la ubicaci\u00f3n en las estanter\u00edas, las cosas pueden salir mal, como que un producto de la competencia se coloque por error en su \u00e1rea o se produzcan cambios involuntarios en la disposici\u00f3n de sus productos. Estos errores pueden provocar que los productos pasen desapercibidos, que las ventas disminuyan o que incluso los art\u00edculos caduquen en las estanter\u00edas, lo que en \u00faltima instancia afecta a sus resultados. Las auditor\u00edas peri\u00f3dicas por parte de su equipo son esenciales para corregir estos problemas y mantener el planograma acordado. Si bien el cumplimiento es responsabilidad del minorista, garantizarlo depende de usted.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06, .wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06[data-kb-block=\"kb-adv-heading13617_96fb31-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06[data-kb-block=\"kb-adv-heading13617_96fb31-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06[data-kb-block=\"kb-adv-heading13617_96fb31-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_96fb31-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_96fb31-06\">Los beneficios del cumplimiento de los planogramas: c\u00f3mo maximizar el \u00e9xito en el comercio minorista<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f, .wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f[data-kb-block=\"kb-adv-heading13617_34c1f1-9f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f[data-kb-block=\"kb-adv-heading13617_34c1f1-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f[data-kb-block=\"kb-adv-heading13617_34c1f1-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_34c1f1-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_34c1f1-9f\">Aumento de los ingresos<\/h4>\n\n\n\n<p>Un planograma bien ejecutado garantiza que sus productos se muestren exactamente como se pretende, optimizando la visibilidad y la participaci\u00f3n del consumidor. Este dise\u00f1o estrat\u00e9gico se alinea con el comportamiento del comprador, mejorando la experiencia general e impulsando mayores ventas, lo que en \u00faltima instancia aumenta los ingresos. Revisar el desempe\u00f1o anterior tambi\u00e9n puede ayudar a ajustar su planograma, lo que conduce a un \u00e9xito a\u00fan mayor.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4, .wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4[data-kb-block=\"kb-adv-heading13617_fd6326-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4[data-kb-block=\"kb-adv-heading13617_fd6326-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4[data-kb-block=\"kb-adv-heading13617_fd6326-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_fd6326-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_fd6326-b4\">Reducci\u00f3n de existencias agotadas<\/h4>\n\n\n\n<p>El cumplimiento de los planogramas garantiza que los productos est\u00e9n organizados en funci\u00f3n de factores como la demanda y el historial de ventas, lo que facilita el control de los niveles de existencias y la prevenci\u00f3n de cortes de suministro. Con un planograma eficaz, los minoristas pueden reponer r\u00e1pidamente los art\u00edculos, lo que garantiza que satisfacen la demanda de los clientes y evitan oportunidades de venta perdidas. Las herramientas automatizadas impulsadas por IA pueden detectar el incumplimiento, lo que le ayuda a solucionar r\u00e1pidamente cualquier problema.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81, .wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81[data-kb-block=\"kb-adv-heading13617_8a7b2e-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81[data-kb-block=\"kb-adv-heading13617_8a7b2e-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81[data-kb-block=\"kb-adv-heading13617_8a7b2e-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_8a7b2e-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_8a7b2e-81\">Gesti\u00f3n eficiente del espacio en estanter\u00edas<\/h4>\n\n\n\n<p>Al adherirse a un planograma, los minoristas pueden optimizar el espacio en las estanter\u00edas, colocando los productos en funci\u00f3n de su popularidad, tama\u00f1o y datos de ventas. Esta colocaci\u00f3n estrat\u00e9gica no solo maximiza la utilizaci\u00f3n del espacio, sino que tambi\u00e9n aumenta el potencial de ingresos y mejora la satisfacci\u00f3n del cliente. Sin cumplimiento, los competidores podr\u00edan apoderarse de los lugares privilegiados, lo que dar\u00eda lugar a resultados menos deseables.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2, .wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2[data-kb-block=\"kb-adv-heading13617_e43f6d-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2[data-kb-block=\"kb-adv-heading13617_e43f6d-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2[data-kb-block=\"kb-adv-heading13617_e43f6d-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_e43f6d-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_e43f6d-b2\">Mayor responsabilidad<\/h4>\n\n\n\n<p>El cumplimiento de los planogramas fomenta la responsabilidad entre los propietarios de tiendas y las cadenas minoristas. Al seguir una estructura establecida, los minoristas tienen m\u00e1s probabilidades de mantener el orden y garantizar que los productos est\u00e9n en el lugar correcto. Esta alineaci\u00f3n le permite abordar cualquier desviaci\u00f3n de manera eficaz y fortalece la asociaci\u00f3n entre usted y sus minoristas, lo que conduce al \u00e9xito general de sus productos.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b, .wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b[data-kb-block=\"kb-adv-heading13617_f6dd03-7b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b[data-kb-block=\"kb-adv-heading13617_f6dd03-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b[data-kb-block=\"kb-adv-heading13617_f6dd03-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_f6dd03-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_f6dd03-7b\">Lista de verificaci\u00f3n de cumplimiento del planograma<\/h3>\n\n\n\n<p>Una lista de verificaci\u00f3n es fundamental para el cumplimiento de los planogramas, ya que garantiza una verificaci\u00f3n exhaustiva en la tienda y aumenta la eficiencia de los representantes de ventas, comerciantes y auditores. Ayuda a evitar que se pasen por alto detalles y que los informes sean defectuosos. Seg\u00fan las prioridades de la marca, el representante de ventas o el comerciante deben revisar lo siguiente durante las auditor\u00edas en la tienda:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items13617_63c54b-28 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-13617_a8c28a-07 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_a8c28a-07\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Limpieza<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_700c05-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_700c05-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Organizaci\u00f3n<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_4c875d-75 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_4c875d-75\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Colocaci\u00f3n<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_c3a2e4-67 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_c3a2e4-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Espaciado<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_fb4aee-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_fb4aee-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etiquetado<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_bd0081-d5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_bd0081-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Media<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_2334ba-36 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_2334ba-36\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etiquetas<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_aae941-5c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_aae941-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Prominencia<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_159aac-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_159aac-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Venta cruzada<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_8cf18f-9c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_8cf18f-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Venta adicional<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_96c6b0-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_96c6b0-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Estacionalidad<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_b4f319-a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_b4f319-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Accesibilidad<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_d872a8-ff .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_d872a8-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Visibilidad<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_6ce598-62 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_6ce598-62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Iluminaci\u00f3n<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a, .wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a[data-kb-block=\"kb-adv-heading13617_152906-9a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a[data-kb-block=\"kb-adv-heading13617_152906-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a[data-kb-block=\"kb-adv-heading13617_152906-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_152906-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_152906-9a\">C\u00f3mo garantizar el cumplimiento del planograma<\/h3>\n\n\n\n<p>Cumplir con los planos es esencial para optimizar el rendimiento de las ventas en toda la red minorista. Sin embargo, hacerlo cumplir en numerosas tiendas puede resultar abrumador. Con las estrategias y t\u00e1cticas adecuadas, puede optimizar los esfuerzos de cumplimiento. A continuaci\u00f3n, se indican algunos enfoques clave:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99, .wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99[data-kb-block=\"kb-adv-heading13617_22f40d-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99[data-kb-block=\"kb-adv-heading13617_22f40d-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99[data-kb-block=\"kb-adv-heading13617_22f40d-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_22f40d-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_22f40d-99\">Perfila tus tiendas <\/h4>\n\n\n\n<p>La elaboraci\u00f3n de perfiles de tiendas ofrece informaci\u00f3n crucial sobre el comportamiento de los consumidores, lo que permite dise\u00f1ar estrategias de planogramas personalizados. Cuando sus iniciativas en la tienda se alinean con las preferencias de los clientes, como la presentaci\u00f3n y la disposici\u00f3n de los productos, es probable que las ventas aumenten.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90, .wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90[data-kb-block=\"kb-adv-heading13617_a8800b-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90[data-kb-block=\"kb-adv-heading13617_a8800b-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90[data-kb-block=\"kb-adv-heading13617_a8800b-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_a8800b-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_a8800b-90\">Utilice las calificaciones para lograr transparencia<\/h4>\n\n\n\n<p>Un sistema de clasificaci\u00f3n de las actividades de cumplimiento de los planogramas le ayuda a identificar r\u00e1pidamente las tiendas que no cumplen con las normas. Esta transparencia es fundamental para mantener los est\u00e1ndares en todas las ubicaciones.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88, .wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88[data-kb-block=\"kb-adv-heading13617_d0b17f-88\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88[data-kb-block=\"kb-adv-heading13617_d0b17f-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88[data-kb-block=\"kb-adv-heading13617_d0b17f-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_d0b17f-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_d0b17f-88\">Conf\u00ede en la evidencia visual<\/h4>\n\n\n\n<p>Los formularios pueden ser propensos a errores, pero las pruebas visuales, como fotos o videos, brindan mayor precisi\u00f3n. Nuestros escaneos de estanter\u00edas con reconocimiento de video y modo r\u00e1faga ayudan a los representantes de ventas a identificar productos y precios con alta precisi\u00f3n. Esta tecnolog\u00eda reduce los errores y mejora la eficiencia, lo que hace que el proceso sea m\u00e1s fluido y confiable.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97, .wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97[data-kb-block=\"kb-adv-heading13617_6d6789-97\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97[data-kb-block=\"kb-adv-heading13617_6d6789-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97[data-kb-block=\"kb-adv-heading13617_6d6789-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_6d6789-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_6d6789-97\">\u00a0Aproveche la IA para las auditor\u00edas<\/h4>\n\n\n\n<p>Las auditor\u00edas de planogramas tradicionales suelen requerir mucho tiempo y ser propensas a errores. Las auditor\u00edas impulsadas por IA aceleran la recopilaci\u00f3n y el an\u00e1lisis de datos, lo que mejora la precisi\u00f3n y reduce los costos. <a href=\"https:\/\/ivymobility.com\/es\/ivy-eye-image-recognition\/\">Ojo de hiedra<\/a> Con el motor AI, que cuenta con una impresionante precisi\u00f3n 97%, podr\u00e1 lograr una precisi\u00f3n y eficiencia a\u00fan mayores.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75, .wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75[data-kb-block=\"kb-adv-heading13617_5e641a-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75[data-kb-block=\"kb-adv-heading13617_5e641a-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75[data-kb-block=\"kb-adv-heading13617_5e641a-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_5e641a-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_5e641a-75\">Incentivar el cumplimiento<\/h4>\n\n\n\n<p>Incentive a los minoristas a seguir su estrategia de planogramas ofreciendo incentivos. Junto con sanciones por incumplimiento, este enfoque garantiza un mejor cumplimiento de sus pautas de planogramas.<\/p>\n\n\n\n<p>Estas t\u00e1cticas no s\u00f3lo mejoran el cumplimiento del planograma, sino que tambi\u00e9n contribuyen a mejorar las ventas y la eficiencia.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c, .wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c[data-kb-block=\"kb-adv-heading13617_e96dcd-3c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c[data-kb-block=\"kb-adv-heading13617_e96dcd-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c[data-kb-block=\"kb-adv-heading13617_e96dcd-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_e96dcd-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_e96dcd-3c\">Aseg\u00farese de que su planograma cumpla con las normas gracias al reconocimiento de im\u00e1genes Ivy Eye<\/h3>\n\n\n\n<p>El incumplimiento de los planogramas es una barrera importante para garantizar que sus productos se exhiban y vendan de manera eficaz. La aceptaci\u00f3n de los productos depende de que los consumidores detecten su producto entre un mar de opciones, por lo que el cumplimiento de los planogramas es crucial. Es posible que los minoristas no siempre se ci\u00f1an al planograma, por lo que es esencial hacer cumplir el cumplimiento mediante auditor\u00edas peri\u00f3dicas, representantes de ventas responsables y una poderosa herramienta de comercializaci\u00f3n visual como Ivy Eye Image Recognition.<\/p>\n\n\n\n<p>Con <a href=\"https:\/\/ivymobility.com\/es\/ivy-eye-image-recognition\/\">Ojo de hiedra<\/a>Puede comparar f\u00e1cilmente el planograma real con el \u00f3ptimo, lo que garantiza que sus exhibidores cumplan con los est\u00e1ndares e impulsen las ventas. Nuestra soluci\u00f3n facilita una colaboraci\u00f3n fluida en todos los niveles de su ruta al mercado, lo que refuerza el cumplimiento del planograma como un componente vital de su estrategia minorista.<\/p>\n\n\n\n<p>\u00bfTiene curiosidad por saber c\u00f3mo Ivy Eye puede mejorar el cumplimiento de su planograma? <a href=\"https:\/\/ivymobility.com\/es\/request-demo\/\">Reserva una demostraci\u00f3n gratuita<\/a> \u00a1hoy!<\/p>","protected":false},"featured_media":13618,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[],"class_list":["post-13617","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planogram Compliance 101: How to Ensure Your Products Shine on the Shelf - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/es\/blog\/planogram-compliance-101-how-to-ensure-your-products-shine-on-the-shelf\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planogram Compliance 101: How to Ensure Your Products Shine on the Shelf - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"Your planogram is more than just a layout; it\u2019s a strategic asset that significantly influences your sales performance. A well-designed planogram ensures your products stand out and attract consumer attention in a crowded marketplace. Visibility is key\u2014if customers can\u2019t see your products, they can\u2019t buy them. 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