{"id":1221,"date":"2021-12-17T11:06:11","date_gmt":"2021-12-17T11:06:11","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1221"},"modified":"2024-09-13T06:37:29","modified_gmt":"2024-09-13T06:37:29","slug":"using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space\/","title":{"rendered":"Uso de Ivy Mobility Insights para aprovechar al m\u00e1ximo el espacio de sus estanter\u00edas"},"content":{"rendered":"

Organizar el espacio en los lineales es tan crucial para los minoristas como tener existencias para vender. Sin una organizaci\u00f3n y presentaci\u00f3n adecuadas, es posible que los clientes no encuentren exactamente lo que buscan y recurran a otro minorista. He aqu\u00ed un vistazo a c\u00f3mo Perspectivas de hiedra<\/a><\/strong> est\u00e1 ayudando a resolver el problema siempre persistente de utilizar el espacio en los estantes de manera efectiva.<\/p>\n\n\n\n

Planificaci\u00f3n proactiva<\/strong><\/h4>\n\n\n\n

Una estanter\u00eda optimizada conduce a mayores beneficios. Un estudio de Babson Executive Education afirma que "hay una ciencia detr\u00e1s de la gesti\u00f3n del espacio en los estantes y est\u00e1 impulsada por datos y an\u00e1lisis". Al comprender qu\u00e9 productos se venden, sus posiciones en los estantes y el dise\u00f1o de las tiendas, los minoristas pueden trabajar de manera proactiva para promover mayores ventas de sus productos principales, al tiempo que ayudan a minimizar las p\u00e9rdidas en productos que simplemente no se venden. La investigaci\u00f3n de Babson contin\u00faa explicando que \u201cla gesti\u00f3n del espacio en los estantes se analiza cada vez m\u00e1s con respecto al impacto financiero de los diferentes surtidos, las preferencias espec\u00edficas de los compradores en el \u00e1rea de la tienda y las probables respuestas a los precios y las promociones\u201d. El uso de an\u00e1lisis minoristas de clientes es importante en la planificaci\u00f3n de ventas, no falla.<\/p>\n\n\n\n

\"Sistema<\/figure>\n\n\n\n

Reducir los elementos OOS<\/strong><\/h4>\n\n\n\n

Un problema importante al que se enfrentan muchos minoristas es el de los art\u00edculos agotados (OOS). Cuando un cliente busca un producto que est\u00e1 agotado, probablemente llevar\u00e1 su negocio a un competidor. El uso de an\u00e1lisis minoristas de clientes puede determinar qu\u00e9 debe ir en qu\u00e9 lugar de los estantes y qu\u00e9 cantidad se necesita a la vez para evitar p\u00e9rdidas debido a errores de mercanc\u00edas fuera de servicio. An\u00e1lisis minorista<\/a><\/strong> Tambi\u00e9n brindan la capacidad de crear planes de reabastecimiento efectivos, sabiendo cu\u00e1ndo reordenar y cu\u00e1nto reordenar seg\u00fan la demanda de los clientes, sin introducir el problema del exceso de existencias de art\u00edculos espec\u00edficos.<\/p>\n\n\n\n

Ventas estacionales<\/b><\/h4>\n\n\n\n

Los an\u00e1lisis minoristas de clientes ayudan a identificar la estacionalidad de art\u00edculos espec\u00edficos. Si bien un art\u00edculo puede estar disponible durante todo el a\u00f1o, sus ventas pueden fluctuar seg\u00fan las estaciones. El uso de an\u00e1lisis minoristas puede establecer planes para que los minoristas sepan qu\u00e9 cantidad de un art\u00edculo almacenar en funci\u00f3n de estas tendencias de ventas estacionales, lo que permite una mayor optimizaci\u00f3n del espacio en los estantes.<\/p>\n\n\n\n

Cont\u00e1ctenos hoy para ver lo sencillo que es comenzar a utilizar an\u00e1lisis minoristas de clientes para mejorar el uso del espacio en los estantes.<\/p>","protected":false},"featured_media":1222,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1221","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nUsing Ivy Mobility Insights to Make the Most of Your Shelf Space<\/title>\n<meta name=\"description\" content=\"Here\u2019s a look at 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