{"id":1209,"date":"2021-12-17T10:53:17","date_gmt":"2021-12-17T10:53:17","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1209"},"modified":"2024-09-13T07:17:30","modified_gmt":"2024-09-13T07:17:30","slug":"the-growing-demand-for-vertical-crm-things-to-look-out-for-and-comparisons","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/the-growing-demand-for-vertical-crm-things-to-look-out-for-and-comparisons\/","title":{"rendered":"La creciente demanda de CRM vertical: aspectos a tener en cuenta y comparaciones"},"content":{"rendered":"

El software de gesti\u00f3n de relaciones con los clientes es ahora un est\u00e1ndar en la mayor\u00eda de las empresas, aunque encontrar\u00e1 numerosos marcos disponibles para diferentes situaciones comerciales. La tendencia actual en bienes de consumo empaquetados es utilizar sistemas CRM m\u00e1s verticales para realizar tareas espec\u00edficas para conectarse con los clientes. Dado que todas las empresas tienen su postura \u00fanica sobre este tema, es posible que desees auditar tu empresa para ver qu\u00e9 tipo de CRM es mejor para ti.<\/p>\n\n\n\n

El tipo de CRM m\u00e1s t\u00edpico en uso es la plataforma CRM horizontal. A pesar de que son exhaustivos, no siempre ofrecen informaci\u00f3n adicional sobre industrias espec\u00edficas. Por ejemplo, aquellos en Bienes de consumo<\/a><\/strong> y los servicios financieros pueden preferir un CRM que rastree conjuntos de datos adicionales fuera de lo que hacen sus clientes.<\/p>\n\n\n\n

\u00c9sta es una de las razones por las que la popularidad de los CRM verticales sigue creciendo.<\/p>\n\n\n\n

Creaci\u00f3n de ofertas SaaS \u00e1giles<\/strong><\/h4>\n\n\n\n

Una gran ventaja de los CRM verticales es que muchos de ellos son \u00fatiles para industrias espec\u00edficas. Como tales, se han convertido en programas m\u00e1s \u00e1giles que le permiten configurar la funcionalidad entregada de f\u00e1brica (OOB) y personalizarla a lo largo del camino. Tambi\u00e9n est\u00e1n dise\u00f1ados con un formato de software como servicio para una implementaci\u00f3n r\u00e1pida, actualizaciones en l\u00ednea y un uso m\u00e1s sencillo en dispositivos m\u00f3viles.<\/p>\n\n\n\n

Teniendo en cuenta que muchas industrias implican estar en movimiento, tener un sistema CRM vertical para cualquier dispositivo m\u00f3vil abre nuevas puertas a funciones y formas de conectarse con clientes, distribuidores y consumidores.<\/p>\n\n\n\n

Entonces, \u00bfcu\u00e1l es la diferencia real entre un sistema CRM horizontal y uno vertical? En este \u00faltimo caso, puedes encontrar una variaci\u00f3n a trav\u00e9s de un sistema liviano que ayuda a consolidar mejor los datos. Estos tambi\u00e9n proporcionan formas m\u00e1s f\u00e1ciles de interactuar con los consumidores, por ejemplo. omnicanal integrado<\/a><\/strong> m\u00e9todos.<\/p>\n\n\n\n

\"Sistema<\/figure>\n\n\n\n

Comparando el tipo de sistema CRM que necesita<\/strong><\/h4>\n\n\n\n

Cuando utiliza una plataforma CRM horizontal, obtiene capacidades integrales en la mayor\u00eda de las industrias. Lo que hace que estos tengan limitaciones hoy en d\u00eda es que cualquier personalizaci\u00f3n que realice requiere una inversi\u00f3n inicial en personalizaciones y costos de mantenimiento continuo. Adem\u00e1s, esas funciones personalizadas suelen ser dif\u00edciles de gestionar una vez que est\u00e1n implementadas.<\/p>\n\n\n\n

La personalizaci\u00f3n excesiva tambi\u00e9n puede obstaculizar la forma en que gestiona su empresa. Puede agregar funciones extra\u00f1as, lo que hace que la experiencia del usuario sea m\u00e1s confusa para sus empleados.<\/p>\n\n\n\n

Ahora comprende por qu\u00e9 los CRM verticales son mucho m\u00e1s populares debido a la forma en que se personalizan cuando se crean. Opciones como CRM profundamente verticales y sistemas verticales livianos ofrecen caracter\u00edsticas distintas del est\u00e1ndar horizontal.<\/p>\n\n\n\n

Los CRM profundamente verticales le brindan m\u00e1s soporte para procesos industriales espec\u00edficos. Sobre todo, estos hacen un mejor trabajo a la hora de cumplir con los est\u00e1ndares y regulaciones de la industria. Tener esto disponible lo mantiene actualizado con las nuevas tecnolog\u00edas y los negocios necesarios.<\/p>\n\n\n\n

Los CRM verticales livianos son a veces mejores opciones si desea admitir m\u00faltiples operaciones e implementaciones globales. Ofrecen plantillas de interfaz de usuario, extensiones de modelos de datos y etiquetas para facilitar su uso. Al mismo tiempo, algunas de las principales soluciones en la nube ofrecidas por los principales proveedores de software independientes en el espacio vertical se basan en algunas de las plataformas CRM m\u00e1s populares de nombres como Fuerza de ventas<\/a><\/strong>.<\/p>\n\n\n\n

Comprar inteligentemente un CRM vertical<\/b><\/h4>\n\n\n\n

Aquellos de ustedes que quieran cambiar a un CRM vertical deben hacer varias preguntas a su proveedor antes de comprometerse. El nivel de profundidad de los sistemas verticales profundos necesita especial atenci\u00f3n para ver cu\u00e1nto ofrecen en flujos de proceso para su industria.<\/p>\n\n\n\n

Observe hasta qu\u00e9 punto llega el CRM vertical a su industria y qu\u00e9 \u00e9xito han tenido otros en su campo al utilizar este sistema. No tema preguntar a otras personas que trabajan en su industria c\u00f3mo les ha ido con un programa de CRM vertical. Puede aprender mucho sobre si es adecuado para usted y qu\u00e9 est\u00e1n haciendo sus competidores.<\/p>\n\n\n\n

Tambi\u00e9n vale la pena preguntar a los proveedores potenciales sobre sus socios para demostrar la influencia de sus funciones. Su experiencia en el campo es igualmente importante para garantizar que obtenga un liderazgo intelectual de primer nivel con soluciones de software empresarial y m\u00f3vil que se conectan con la mejor soluci\u00f3n CRM.<\/p>","protected":false},"featured_media":1210,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1209","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nThe Growing Demand for Vertical CRM: Things to Look Out<\/title>\n<meta name=\"description\" content=\"Those of you looking to switch to a vertical CRM should ask several questions to your vendor before committing. 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