{"id":1207,"date":"2021-12-17T10:52:00","date_gmt":"2021-12-17T10:52:00","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1207"},"modified":"2024-09-13T07:17:59","modified_gmt":"2024-09-13T07:17:59","slug":"the-impact-of-technology-in-the-cpg-industry","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/the-impact-of-technology-in-the-cpg-industry\/","title":{"rendered":"El impacto de la tecnolog\u00eda en la industria CPG"},"content":{"rendered":"
Centrarse en las fuerzas de la oferta por parte de la mayor\u00eda de los fabricantes se est\u00e1 convirtiendo en una cosa del pasado. La raz\u00f3n es que hay un cambio hacia la producci\u00f3n de bienes dentro de las industrias de bienes de consumo empaquetados, de acuerdo con la demanda del mercado. La implicaci\u00f3n es que los productores ahora son conscientes de lo que los consumidores m\u00e1s exigen en el mercado, lo que se debe al uso de software y soluciones m\u00f3viles. Aqu\u00ed est\u00e1 el impacto que tiene dicha tecnolog\u00eda.<\/p>\n\n\n\n
M\u00e1s visibilidad e integraci\u00f3n de los canales de venta<\/strong><\/h4>\n\n\n\n
El software y las soluciones m\u00f3viles hacen que la coordinaci\u00f3n entre las empresas de bienes de consumo envasados, los equipos de ventas m\u00f3viles y los clientes en las tiendas sea m\u00e1s eficiente. Esto se debe a una correcta ejecuci\u00f3n minorista a trav\u00e9s de la plataforma m\u00f3vil, lo que significa que las empresas que adoptan dicha tecnolog\u00eda est\u00e1n en una mejor posici\u00f3n para ganar influencia sobre la competencia existente.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Mejor compromiso del consumidor<\/strong><\/h4>\n\n\n\n
El uso de la tecnolog\u00eda facilita que las empresas de la industria de bienes de consumo empaquetados se comuniquen con sus clientes enviando la informaci\u00f3n correcta a los clientes previstos. De esta manera, los proveedores pueden responder eficazmente a las necesidades de determinados consumidores, as\u00ed como obtener r\u00e1pidamente sus comentarios sobre diversos productos.<\/p>\n\n\n\n
Seguimiento de activos en almacenes.<\/b><\/h4>\n\n\n\n
Las aplicaciones m\u00f3viles permiten al personal rastrear los activos en la tienda, que es un componente importante de la industria de bienes de consumo empaquetados. Como resultado, se recupera informaci\u00f3n valiosa como resultado de una mayor visibilidad, lo que conduce a una mejor gesti\u00f3n de los suministros en funci\u00f3n de la demanda del mercado.<\/p>","protected":false},"featured_media":1208,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1207","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\n
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<\/figure>\n\n\n\n