{"id":1205,"date":"2021-12-17T10:50:39","date_gmt":"2021-12-17T10:50:39","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&#038;p=1205"},"modified":"2024-09-13T07:18:33","modified_gmt":"2024-09-13T07:18:33","slug":"the-advantages-of-direct-store-delivery","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/the-advantages-of-direct-store-delivery\/","title":{"rendered":"Las ventajas de la entrega directa en tienda"},"content":{"rendered":"<p>Muchas empresas de bienes de consumo dependen de una combinaci\u00f3n de canales de ventas para vender y dar servicio a sus cuentas comerciales, que incluyen distribuidores independientes, corredores externos, fuerzas de ventas internas y entrega directa en tienda (DSD).<\/p>\n\n\n\n<p>Aqu\u00ed encontrar\u00e1 informaci\u00f3n sobre DSD y c\u00f3mo el uso de una soluci\u00f3n CRM vertical y aplicaciones m\u00f3viles pueden funcionar juntas a la perfecci\u00f3n para aumentar la productividad y brindarle la mejor eficiencia y beneficios posibles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es la entrega directa en tienda (DSD)?<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/es\/direct-store-delivery\/\"><strong>Entrega directa en tienda<\/strong><\/a>&nbsp;se refiere a que los representantes de ventas y entregas visitan cada cuenta diariamente o al menos una vez a la semana y entregan los productos directamente a la tienda minorista. Es una forma de pensar alternativa al uso de una centralizada.&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/distribution-software-digital-transformation-in-2023\/\">modelo de distribuci\u00f3n<\/a><\/strong>&nbsp;y centros de distribuci\u00f3n de minoristas. Hoy en d\u00eda, DSD suele significar algo m\u00e1s que los conductores que entregan mercanc\u00edas en el punto de venta.<\/p>\n\n\n\n<p>Este es particularmente el caso cuando se habla de art\u00edculos que tienen una gran demanda cambiante por parte de los consumidores y que se mover\u00e1n en un gran volumen. El modelo permite un crecimiento rentable, compromiso de ventas en el punto de venta y excelencia en el servicio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Downloader.la-62f09659a5939.jpg\" alt=\"Sistema de gesti\u00f3n de distribuci\u00f3n\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Las ventajas de utilizar este enfoque incluyen las siguientes:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Control del espacio en las estanter\u00edas del comercio minorista y aumento de las ventas<\/strong>-Al poder llevar los art\u00edculos con una alta rotaci\u00f3n al estante minorista m\u00e1s r\u00e1pido, a menudo puede aumentar las ventas porque habr\u00e1 menos tiempo en el que simplemente no habr\u00e1 nada en el estante. Competencia por\u00a0<strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space\/\">espacio en estantes minoristas<\/a><\/strong>\u00a0se est\u00e1 intensificando, impulsada por un n\u00famero creciente de productos competitivos. La informaci\u00f3n recopilada mediante herramientas de seguimiento se puede utilizar para generar conocimientos sobre el comportamiento del consumidor.<\/li>\n\n\n\n<li><strong>Disminuci\u00f3n de los costos de mantenimiento de inventario<\/strong>-Al tener una cadena m\u00e1s corta, eliminar\u00e1 algunos de los costos asociados con tener art\u00edculos almacenados en centros donde los consumidores ni siquiera pueden encontrarlos de todos modos. Todo esto conduce a m\u00e1rgenes m\u00e1s amplios a trav\u00e9s de una mayor eficiencia.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cobertura ampliada<\/strong>\u2013 Dar servicio a una base de clientes cada vez mayor que abarca cientos de miles de puntos de venta, desde peque\u00f1os establecimientos independientes y tiendas de conveniencia hasta grandes cadenas minoristas.<\/li>\n\n\n\n<li><strong>Mayor flexibilidad para precios y ventas<\/strong>-Si los n\u00fameros hacen que una promoci\u00f3n parezca lo correcto, entonces puedes aprovechar las opciones de precio o de venta de manera m\u00e1s efectiva.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Ruta al sistema de mercado<\/b><\/h4>\n\n\n\n<p>Para que todo esto suceda, necesita un sistema con la funcionalidad espec\u00edfica de la industria y la capacidad de manejarlo todo por usted desde el primer momento. Al utilizar un CRM vertical, las empresas pueden beneficiarse de una implementaci\u00f3n r\u00e1pida y un soporte continuo para nuevos <strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/6-factors-to-consider-for-your-distribution-management-strategy\/\">Procesos de negocios<\/a><\/strong>. Puede aumentar su comprensi\u00f3n de la din\u00e1mica de la demanda y mejorar su capacidad de reaccionar casi instant\u00e1neamente a las se\u00f1ales observadas directamente desde los estantes de las tiendas minoristas.<\/p>\n\n\n\n<p>A menudo es posible realizar acciones directamente en un dispositivo m\u00f3vil para crear facturas, procesar tarjetas de cr\u00e9dito y comprobar el inventario.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Esto ayuda a reducir los errores y aumentar la velocidad, la productividad y la eficiencia de sus rutas. Parte del resultado de esto es que puede vender inventario directamente desde el cami\u00f3n y procesar pedidos sin tener que preocuparse por el cumplimiento del almac\u00e9n.<\/li>\n\n\n\n<li>Los representantes de ventas pueden presentar el pedido sugerido con precios espec\u00edficos para diferentes promociones.<\/li>\n\n\n\n<li>Tambi\u00e9n es posible firmar para recibir entregas directamente desde la pantalla del tel\u00e9fono m\u00f3vil, y tambi\u00e9n es posible utilizar pr\u00e1cticamente cualquier tel\u00e9fono m\u00f3vil o dispositivo m\u00f3vil que desee.<\/li>\n<\/ul>\n\n\n\n<p>Cuando las empresas adoptan una soluci\u00f3n CRM vertical y la utilizan para transformar procesos heredados a trav\u00e9s de una ejecuci\u00f3n mejorada, pueden cubrir su mercado de nuevas formas que mejoran el servicio a los clientes y al mismo tiempo aumentan las ventas.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/es\/request-demo\/\"><strong>Obtenga una demostraci\u00f3n<\/strong><\/a> para saber c\u00f3mo una soluci\u00f3n DSD moderna puede ayudarle.<\/p>","protected":false},"featured_media":1206,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1205","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Advantages of Direct Store Delivery<\/title>\n<meta name=\"description\" content=\"The DSD model plays a vital role in boosting productivity and to improve efficiency. 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