{"id":10665,"date":"2023-09-20T05:54:29","date_gmt":"2023-09-20T05:54:29","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=10665"},"modified":"2024-09-13T07:51:15","modified_gmt":"2024-09-13T07:51:15","slug":"choosing-the-right-retail-execution-software-for-your-cpg-brand","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/es\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","title":{"rendered":"Elegir el software de ejecuci\u00f3n minorista adecuado para su marca CPG"},"content":{"rendered":"<p>En la industria de bienes de consumo (CPG), los fabricantes cuentan con comerciantes dedicados para ejecutar las estrategias promocionales de la marca dentro de las tiendas minoristas. Tradicionalmente, esto se realizaba manualmente a nivel de tienda, pero la tecnolog\u00eda de reconocimiento de im\u00e1genes ha introducido la automatizaci\u00f3n para respaldar una ejecuci\u00f3n m\u00e1s r\u00e1pida y una mayor productividad.<\/p>\n\n\n\n<p>Las proyecciones indican una trayectoria de crecimiento s\u00f3lida para la ejecuci\u00f3n minorista, que se espera que se expanda a una tasa de crecimiento anual compuesta (CAGR) de 9% de 2023 a 2033. El informe m\u00e1s reciente del Grupo de Estudio de Mercado (MSG) sugiere que el potencial del mercado ascender\u00e1 a 875 millones de d\u00f3lares. para 2033. En respuesta, la industria CPG ha sido testigo de un aumento en el n\u00famero de proveedores de soluciones deseosos de convertirse en socios tecnol\u00f3gicos.<\/p>\n\n\n\n<p>Seleccionando el <strong><a href=\"https:\/\/ivymobility.com\/es\/retail-execution\/\">software de ejecuci\u00f3n minorista adecuado<\/a><\/strong> para su empresa de bienes de consumo es fundamental, ya que es la clave para elevar el rendimiento de las ventas y la eficiencia operativa. Esta gu\u00eda completa describe un enfoque sistem\u00e1tico para evaluar y elegir el software de ejecuci\u00f3n minorista m\u00e1s adecuado y adaptado a sus requisitos comerciales \u00fanicos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>1. Evaluar necesidades y objetivos<\/b><\/h4>\n\n\n\n<p>El primer paso es identificar las metas y objetivos espec\u00edficos que su organizaci\u00f3n espera lograr con <strong><a href=\"https:\/\/ivymobility.com\/es\/Blog\/the-evolution-of-retail-execution-from-pen-paper-to-image-recognition-technology\/\">ejecuci\u00f3n minorista<\/a><\/strong> software. Estos pueden incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejorar la visibilidad de las operaciones en la tienda<\/li>\n\n\n\n<li>Aumento de las ventas<\/li>\n\n\n\n<li>Mejora de las l\u00edneas de pedido por llamada de ventas<\/li>\n\n\n\n<li>Optimizaci\u00f3n de la gesti\u00f3n de inventario<\/li>\n\n\n\n<li>Mejorar el desempe\u00f1o del equipo de campo al reducir su tiempo de respuesta en cada tienda.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>2. An\u00e1lisis del retorno de la inversi\u00f3n<\/b><\/h4>\n\n\n\n<p>Una vez que haya identificado sus necesidades y objetivos, debe realizar un an\u00e1lisis exhaustivo de costo-beneficio para determinar el potencial retorno de la inversi\u00f3n (ROI) del software. Como soluci\u00f3n empresarial, puede resultar dif\u00edcil proyectar cifras inicialmente porque los ahorros de costos pueden aparecer de diferentes maneras, como reducir las devoluciones, minimizar las visitas a las tiendas y aumentar la productividad de los agentes de campo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Capacidades de integraci\u00f3n<\/strong><\/h4>\n\n\n\n<p>El software debe integrarse perfectamente con sus sistemas existentes, como los sistemas ERP (planificaci\u00f3n de recursos empresariales), CRM (gesti\u00f3n de relaciones con el cliente) o POS (punto de venta). La integraci\u00f3n garantiza la coherencia de los datos y reduce la entrada manual de datos, abriendo el camino hacia una \u00fanica fuente de datos en tiempo real, esencial para generar informes anal\u00edticos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Personalizaci\u00f3n y escalabilidad<\/strong><\/h4>\n\n\n\n<p>Busque soluciones de software adaptadas a&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/es\/case-study\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/\">las necesidades comerciales espec\u00edficas de cada organizaci\u00f3n<\/a><\/strong>El software debe adaptarse a los procesos de cada organizaci\u00f3n y debe ser escalable para adaptarse al crecimiento de su negocio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><b>5. Seguridad y cumplimiento de los datos<\/b><\/h4>\n\n\n\n<p>Verifique que el proveedor de software siga pr\u00e1cticas de seguridad est\u00e1ndar de la industria y cumpla con las regulaciones de protecci\u00f3n de datos como GDPR (Reglamento General de Protecci\u00f3n de Datos) en diferentes mercados cuando corresponda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>6. Evaluar caracter\u00edsticas y funcionalidad<\/b><\/h4>\n\n\n\n<p>Redacte un plan de sus procesos comerciales, incluida una lista de caracter\u00edsticas y funcionalidades esenciales requeridas. Estas funcionalidades pueden incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planificacion de la ruta<\/li>\n\n\n\n<li>Gesti\u00f3n de pedidos<\/li>\n\n\n\n<li>Seguimiento de inventario<\/li>\n\n\n\n<li>herramientas de comercializaci\u00f3n<\/li>\n\n\n\n<li>An\u00e1lisis de datos<\/li>\n\n\n\n<li>Informes y paneles<\/li>\n\n\n\n<li>Ejecute un an\u00e1lisis de compatibilidad con estas caracter\u00edsticas y garantice la compatibilidad superior a 80% desde el software para minimizar los costos adicionales incurridos en las solicitudes de cambio.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>7. Facilidad de uso<\/b><\/h4>\n\n\n\n<p>El software debe ser f\u00e1cil de usar tanto para los equipos de campo como para el personal administrativo. Estos empleados entran en la categor\u00eda de cualificaciones m\u00ednimas, especialmente los de los mercados asi\u00e1ticos. Por lo tanto, realizar pruebas de usabilidad y solicitar demostraciones para evaluar cada soluci\u00f3n garantizar\u00eda que sea apropiada para cada categor\u00eda de agentes de la fuerza de campo, facilidad de navegaci\u00f3n y uso.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/roi.jpg\" alt=\"an\u00e1lisis-de-datos-cpg\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Comentarios y rese\u00f1as de los usuarios<\/strong><\/h4>\n\n\n\n<p>Investigue rese\u00f1as de usuarios y estudios de casos para comprender qu\u00e9 tan bien funciona el software en escenarios del mundo real. Varios sitios web le ayudan a leer rese\u00f1as genuinas escritas por clientes existentes de la plataforma. Preste atenci\u00f3n a los comentarios de empresas similares a la suya.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Plan de implementaci\u00f3n<\/strong><\/h4>\n\n\n\n<p>Desarrolle un plan claro para implementar el software elegido, incluidos cronogramas, roles y responsabilidades, e indicadores clave de desempe\u00f1o (KPI) para realizar un seguimiento del progreso. Las soluciones empresariales pueden tardar m\u00e1s en migrar e implementar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>10. Soporte y capacitaci\u00f3n<\/b><\/h4>\n\n\n\n<p>Evaluar el nivel de atenci\u00f3n al cliente ofrecido por el proveedor de software. Como los agentes de la fuerza de campo y los comerciantes no son expertos en tecnolog\u00eda, aseg\u00farese de que su personal de soporte sea eficiente y pueda manejar los problemas con un tiempo de respuesta m\u00ednimo. Considere las empresas en funci\u00f3n de qu\u00e9 tan bien y con qu\u00e9 frecuencia brindan capacitaci\u00f3n y asistencia continua para garantizar una transici\u00f3n sin problemas y un uso eficaz del software.<\/p>\n\n\n\n<p>\u2014-<br>Al elegir un software de ejecuci\u00f3n minorista, es fundamental considerar factores como el precio, las opciones de implementaci\u00f3n y la reputaci\u00f3n del proveedor. Ivy Retail Execution es una <strong><a href=\"https:\/\/ivymobility.com\/es\/ebooks\/image-recognition-powered-by-ivy-eye-for-improved-profitability\/\">soluci\u00f3n de software basada en la nube<\/a><\/strong> que ofrece una amplia gama de caracter\u00edsticas y funcionalidades a un precio competitivo. Es f\u00e1cil de usar y puede ampliarse para satisfacer las necesidades de empresas de todos los tama\u00f1os. Ivy Retail Execution es un socio de confianza para muchas de las empresas CPG l\u00edderes del mundo. Es una soluci\u00f3n integral, personalizable, configurable y escalable que puede ayudar a su empresa a alcanzar sus objetivos.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/es\/request-demo\/\"><b>Programe una demostraci\u00f3n<\/b><\/a> con nosotros hoy.<\/p>","protected":false},"featured_media":10669,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-10665","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing the Right Retail Execution Software for Your CPG Brand<\/title>\n<meta name=\"description\" content=\"This comprehensive guide outlines a systematic approach to evaluating and choosing the most suitable retail execution software tailored to your unique business requirements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/es\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing the Right Retail Execution Software for Your CPG Brand\" \/>\n<meta property=\"og:description\" content=\"This comprehensive guide outlines a systematic approach to evaluating and choosing the most suitable retail execution software tailored to your unique business requirements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/es\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T07:51:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/\",\"url\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/\",\"name\":\"Choosing the Right Retail Execution Software for Your CPG Brand\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\",\"datePublished\":\"2023-09-20T05:54:29+00:00\",\"dateModified\":\"2024-09-13T07:51:15+00:00\",\"description\":\"This comprehensive guide outlines a systematic approach to evaluating and choosing the most suitable retail execution software tailored to your unique business requirements.\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\",\"width\":1024,\"height\":683,\"caption\":\"close up freelance man hand using by pointing on tablet screen dashboard summary of business marketing stock exchange graph and chart for check trend of globalization , financial news and index of trading , business and technology concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Choosing the Right Retail Execution Software for Your CPG Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elegir el software de ejecuci\u00f3n minorista adecuado para su marca CPG","description":"Esta gu\u00eda completa describe un enfoque sistem\u00e1tico para evaluar y elegir el software de ejecuci\u00f3n minorista m\u00e1s adecuado y adaptado a sus requisitos comerciales \u00fanicos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/es\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","og_locale":"es_ES","og_type":"article","og_title":"Choosing the Right Retail Execution Software for Your CPG Brand","og_description":"This comprehensive guide outlines a systematic approach to evaluating and choosing the most suitable retail execution software tailored to your unique business requirements.","og_url":"https:\/\/ivymobility.com\/es\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","og_site_name":"Ivy Mobility","article_modified_time":"2024-09-13T07:51:15+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","url":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","name":"Elegir el software de ejecuci\u00f3n minorista adecuado para su marca CPG","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg","datePublished":"2023-09-20T05:54:29+00:00","dateModified":"2024-09-13T07:51:15+00:00","description":"Esta gu\u00eda completa describe un enfoque sistem\u00e1tico para evaluar y elegir el software de ejecuci\u00f3n minorista m\u00e1s adecuado y adaptado a sus requisitos comerciales \u00fanicos.","breadcrumb":{"@id":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg","width":1024,"height":683,"caption":"close up freelance man hand using by pointing on tablet screen dashboard summary of business marketing stock exchange graph and chart for check trend of globalization , financial news and index of trading , business and technology concept"},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Choosing the Right Retail Execution Software for Your CPG Brand"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Movilidad de hiedra","description":"| Soluci\u00f3n inteligente de ruta al mercado para la industria de bienes de consumo","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Movilidad de hiedra","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":{"categories":[{"value":14,"label":"Blog"}]},"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg",1024,683,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/blog\/10665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/media\/10669"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/media?parent=10665"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/categories?post=10665"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}