A global leader in health-focused food and beverage products, it operates across more than 120 countries with a diverse portfolio of dairy, plant-based, and nutritional offerings. Faced with the challenge of modernizing its sales and distribution operations to address evolving consumer demands and regional requirements, they partnered with Ivy Mobility to execute a comprehensive digital transformation.

By leveraging Ivy Mobility’s advanced solutions, the company streamlined its global operations, enhanced in-store visibility, and laid the foundation for sustained growth. 

Desafío: Los sistemas heredados obsoletos limitan la capacidad de respuesta del mercado

Legacy systems, customized for individual markets, created a fragmented and inflexible technological infrastructure. This patchwork of isolated solutions led to the following:

• High maintenance costs.
• Limited scalability and adaptability.
• Inefficiencies in meeting dynamic market demands.

As the consumer landscape grew increasingly dynamic, the company recognized the need for a unified, scalable approach to sales and distribution. They turned to Ivy Mobility’s comprehensive platform to achieve global operational excellence while meeting local market nuances effectively. 

Solution: Transforming Field Operations with Ivy Mobility

To address these challenges, the company deployed a suite of Ivy Mobility’s solutions across its key markets, revolutionizing its sales and distribution framework:

Ivy Sales Force Automation (SFA)

Modernized on-field operations with Sales Force Automation tool for multiple functions:

• Preventa: Provided sales reps with real-time product catalogs, customer data, and order history, improving order accuracy and customer satisfaction.
• Ventas de furgonetas: Enabled field teams to optimize routes, monitor inventory, and make agile sales decisions, boosting productivity and revenue.
• Entrega: Streamlined last-mile delivery with real-time tracking, enhancing customer experiences through timely deliveries.
• Supervisor: Empowered managers with live insights into field operations, improving workforce performance and aligning sales strategies.
• Comerciante: Equipped merchandisers with tools for planogram compliance, product availability checks, and visibility audits, ensuring brand consistency.

Ivy Cloud Distribution Management System (DMS)

This cloud-based DMS solution provided real-time visibility into secondary sales channels and streamlined inventory and order processes, enhancing operational transparency and efficiency.

Ivy Eye (reconocimiento de imágenes)

By automating product and shelf compliance audits, Ojo de hiedra:

• Enhanced in-store product placement and visibility.
• Reduced manual efforts for merchandisers.
• Improved compliance with planograms, ensuring accuracy and efficiency.

Markets Deployed

Currently, the company utilizes these solutions in Mexico, India, South Africa, Indonesia, Thailand, and Japan. Plans are underway to expand to Malaysia, Cameroon, Turkey, and Egypt, ensuring consistency and adaptability across diverse markets.

Innovating for the Future

To stay ahead in a competitive landscape, the corporation is set to deploy additional Ivy Mobility solutions in 2025:

• Recomendador de Ivy: An AI-driven recommender tool that provides data-based product suggestions tailored to customer behavior and market trends, enhancing cross-selling and customer engagement strategies.
• Ivy RO (Dynamic Route Optimization): Optimizes delivery routes in real-time, reducing fuel costs, improving delivery consistency, and aligning with sustainability goals. 

 Impact: una plataforma unificada para la excelencia operativa

The partnership with Ivy Mobility has delivered transformative results:

• Unified Operations: A centralized platform supports consistent and efficient processes across global markets.
• Enhanced Visibility: Real-time access to sales, distribution, and merchandising data empowers teams to make informed decisions.
• Scalability: A modular, adaptable system simplifies solution deployment in new markets.
• Improved Efficiency: Streamlined operations reduce costs and enhance responsiveness to market dynamics.

By transitioning to Ivy Mobility’s innovative platform, the company has positioned itself for long-term growth, ensuring agility in adapting to shifting consumer demands while maintaining operational excellence.