{"id":9275,"date":"2022-11-24T10:41:49","date_gmt":"2022-11-24T10:41:49","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=9275"},"modified":"2024-06-04T11:38:54","modified_gmt":"2024-06-04T11:38:54","slug":"heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/en_gb\/pressrelease\/heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes\/","title":{"rendered":"Heineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes"},"content":{"rendered":"


Grupa \u017bywiec has been using the Retail Execution solution from Ivy Mobility since 2019 to improve its field sales and service capabilities, increase partner engagements, and drive-up revenue.
<\/b><\/p>\n\n\n\n

Singapore, October 10, 2022<\/b><\/h3>\n\n\n\n

Grupa \u017bywiec, one of the biggest beer producers from Poland, has been using Ivy Route-to-Market solution for Retail Execution since 2019 to streamline distribution operations, serviceability, and sales. The company was previously on various on-premise Route-to-Market (RTM) solutions and decided to implement a new enterprise cloud platform that allows flexibility in designing commercial processes and adapting them to changing market conditions.<\/p>\n\n\n\n

The company produces and controls operations of several international brands, including Heineken and Desperados, and iconic polish brand \u017bywiec under its portfolio other than the regional beers. In addition to integrating Ivy Retail Execution solution with other business apps, Grupa \u017bywiec was looking to simplify its sales processes, build a solid foundation for data-driven decision-making and increase revenue.<\/p>\n\n\n\n

\u201cIn 2018, we committed to make a step change in our vision of a modern sales organization and to support it with new technologies. Data-driven culture has become our paradigm, and Ivy on the Salesforce Cloud<\/a><\/strong> with advanced analytics gave us real benefits in optimizing our sales processes and stimulating revenue growth. It took years of hard work from Grupa \u017bywiec, Ivy, and Salesforce teams. But, in the end, we are happy to see the response the solution has got so far from our Sales teams and the impact it has made,\u201d said Irek Kubalewski, IT Director at Grupa \u017bywiec.<\/p>\n\n\n\n

\u201cWe have years of experience working with beer companies across countries and were able to apply some of our knowledge to customize the solution for their business specifications. Thank you to the Grupa \u017bywiec team for being supportive and understanding throughout the process. It has been exciting to be a part of the success story of this fantastic brand,\u201d said Rajiv Prabhakar, Founder & CEO of Ivy Mobility.<\/p>\n\n\n\n

The Cloud Retail Execution solution<\/a><\/strong> from Ivy, built on the force.com platform, supports visit planning and execution, market investments, PICOS (Picture of Success), catalog-based ordering, contract management, promotion visibility, task management, and more for the field force of Grupa Zywiec.<\/p>\n\n\n\n

About Ivy Mobility<\/h3>\n\n\n\n

Ivy Mobility is a global leader in cloud-based software<\/a><\/strong> for the consumer goods industry. Since 2012, the company\u2019s outcome-driven, highly scalable, configurable, and intelligent route-to-market solution has been helping thousands of manufacturers, distributors, wholesalers, and merchandising agencies grow faster. The company has its head offices in Singapore and operations in North America, Europe, Asia, the Middle East, and Latin America.<\/p>\n\n\n\n

About Grupa Zywiec<\/h3>\n\n\n\n

Grupa Zywiec is one of the leading beer producers in Poland, with the most diverse product portfolio on the market and a leader in innovative beer segments. The company’s strongest brands include \u017bywiec, Heineken, Namys\u0142\u00f3w, Warka, and Tatra. An important part of Grupa \u017bywiec’s offering is regional beers: Kr\u00f3lewskie (central Poland), Le\u017cajsk (south-eastern), and Specjal (northern),. Grupa \u017bywiec is also a leading producer and market leader in the non-alcoholic beers segment (\u017bywiec 0.0%, Heineken 0.0%, Warka Radler 0.0%). The company is associated with the HEINEKEN Group. Grupa \u017bywiec is the only company among beer producers in Poland, listed on the Warsaw Stock Exchange, where it debuted on September 24, 1991.<\/p>\n\n\n\n

Click here<\/a> to read the full press release. <\/b><\/p>","protected":false},"featured_media":9308,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-9275","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nHeineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes - Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Grupa \u017bywiec has been using the Retail Execution solution from Ivy Mobility since 2019 to improve its field sales and service capabilities, increase partner engagements, and drive-up revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/en_gb\/pressrelease\/heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes - 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