{"id":8752,"date":"2022-09-29T10:18:42","date_gmt":"2022-09-29T10:18:42","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=8752"},"modified":"2024-06-01T17:51:37","modified_gmt":"2024-06-01T17:51:37","slug":"leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/en_gb\/casestudies\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/","title":{"rendered":"Leading Consumer Goods Company Builds Perfect Store Strategy in European Markets with Ivy Mobility"},"content":{"rendered":"

A multinational consumer goods company in the personal care and hygiene segment with a presence in 50+ countries has been using the route-to-market solution by Ivy Mobility since 2010. Our partnership began while the company was undergoing major change management and restructuring in Europe and some other markets. The consumer goods company was facing tough competition in key markets and was looking to make the most of its technology investments while focusing on profitable channels and brands.<\/p>\n\n\n\n

After years of working together, Ivy and the consumer goods giant set up a pathway to successful sales and distribution operations in the European markets in 2018. Our Direct Store Delivery\/ Sales Force Automation and Retail Execution solutions<\/a><\/strong> have been custom-made to meet the requirements of a European market and replaced the legacy systems that the company used in Europe for a long time.<\/p>\n\n\n\n

Retail Execution on PaaS in France<\/strong><\/h3>\n\n\n\n

Field User:<\/b> 100+<\/p>\n\n\n\n

Retail Stores:<\/b> 3000+<\/p>\n\n\n\n

User growth in the last three years:<\/b> 66%<\/p>\n\n\n\n

Our Retail Execution for merchandisers and reps went live in France in 2018. Built on Salesforce for iOS devices, the custom app provided easy accessibility, intuitive functions, and simple process flows.<\/p>\n\n\n