{"id":3489,"date":"2022-04-28T05:10:20","date_gmt":"2022-04-28T05:10:20","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=3489"},"modified":"2024-06-01T17:58:10","modified_gmt":"2024-06-01T17:58:10","slug":"leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/en_gb\/casestudies\/leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales\/","title":{"rendered":"Leading Cosmetics Brand Uses Ivy i-RTM Solution to Boost Sales"},"content":{"rendered":"

One of the world\u2019s largest cosmetics and beauty company with more than 25 brands, makes millions of consumers feel beautiful and pampered every day. The company uses our Route to Market Solution<\/a> for the digital transformation of its field force for a better view of sales efforts, increase revenue, and improve operational efficiencies.<\/p>\n\n\n\n

Searching for a Unified System<\/strong><\/h3>\n\n\n\n

In 2017, when we started working with the Cosmetics leader, the focus was to strengthen their position as a Salon Professional Product in the APAC region. The company wanted to improve its field sales and service capabilities to boost engagement with salons and was looking for a unified solution to scale across all the markets in the Asia Pacific.<\/p>\n\n\n\n

The Cosmetics leader was looking for a field sales tracking system<\/a> built over a set of KPIs to track the productivity and performance of the field force. To summarize their technology requirements, here are the capabilities that the client was looking for:<\/p>\n\n\n