Ivy Trade Promotion Management Solution: Your Strategic Partner for Promotional Success
Optimizing Trade Promotions for Maximum ROI in the Consumer Goods Industry
Ivy Mobility’s Trade Promotion Management (TPM) Solution streamlines planning, execution, and analysis, enabling impactful promotions, strategic budgeting, and real-time performance tracking. With features like customizable trade calendars and automated claims management, Ivy TPM boosts efficiency, enhances retailer partnerships, and maximizes ROI.
Trusted by 100+ CPG Brands Across the Globe
Smarter Trade Promotions, Simplified.
Master Data Management
The solution offers centralized control over trade promotion hierarchies, products, and customer sets, ensuring consistency across all activities. Real-time data synchronization keeps all stakeholders informed with up-to-date and accurate information, enabling better decision-making. Additionally, Ivy TPM supports custom calendars and business year definitions, allowing teams to adapt planning to unique operational needs.
Trade Promotion Planning & Execution
Empowers businesses with customizable trade calendars that bring all promotional activities into a single, easy-to-navigate platform. The solution’s scenario planning capabilities allow teams to simulate different tactics and choose the most cost-effective strategies. Automated fund assignment further simplifies budget allocation, ensuring a seamless and efficient planning process.
Budget Management
By enabling real-time tracking of allocated, reserved, and utilized budgets, Ivy TPM provides complete transparency into promotional spending. It allows dynamic reallocation of unused funds to accommodate changing program needs while applying overspend management rules to maintain strict control over costs.
Scheme Execution
Achieve greater precision in evaluating performance metrics for promotions while ensuring compliance with program rules. Prevent over-disbursement and improve transparency, leading to accurate and efficient benefit disbursement.
Payout Management
Achieve transparency in program performance and benefit distribution while leveraging data-driven insights to refine future promotional strategies. Effective payout management ensures optimal resource allocation and prevents overspending or mismanagement.
Claims Management
The platform simplifies claims management by handling deductions, credit memos, and split payments with precision and traceability. Enhanced visibility into claim statuses ensures faster resolution, while automation reduces manual effort, enhancing both efficiency and financial accountability.
Why Choose Ivy TPM?
End-to-End Visibility
Gain comprehensive insights into all aspects of trade promotions, from planning and execution to claims resolution.
Intelligent Automation
Reduce manual errors and enhance operational efficiency with automated budget tracking, fund allocation, and claim approvals.
Scalable Design
The solution is flexible enough to cater to businesses of all sizes, offering robust features that adapt to unique operational models.
Advanced Analytics
Empower smarter decisions with AI-driven insights, enabling trend analysis, performance metrics, and customer preference identification.
Seamless Integration
Ivy TPM integrates seamlessly with existing enterprise systems, ensuring a unified approach to trade promotion management.
Featured Customers
As an organization, we realized that we needed a solution that helps leverage the goldmine of data solely about pet care and nutrition.The teams at Ivy Mobility have shown immense grit, dedication, and collaboration over the last few months.
Francisco Fernandez,
General Manager Mexico, Mars Petcare
“The implemented solution gave us immediate benefits like improved field force productivity, better visibility, and a unified global database.”
Raul Obregon,
Head of Global Information and Transformation, Group Bimbo
The inefficiencies of our legacy system were becoming roadblocks to our growth, compelling us to move to a cloud-based solution. We chose Ivy to help us manage this massive change, which worked more than well for us. Now our field force has complete accessibility on the go and works efficiently.
Youssef Ezzikhe,
CEO at Oman Refreshment Company
Data-driven culture has become our paradigm, and Ivy on the Salesforce Cloud with advanced analytics gave us real benets in optimizing our sales processes and stimulating revenue growth.
Irek Kubalewski,
IT Director at Grupa Żywiec
Ivy TPM: Transforming trade promotions into your strategic edge
Trade Marketing Managers
Gain precise insights into promotional effectiveness, enabling the design of impactful campaigns and better market penetration. Track and optimize trade promotion outcomes seamlessly.
Finance Teams
Monitor promotion budgets in real-time, track expenses accurately, and ensure ROI-focused promotional activities with automated financial analytics.
Sales Executives
Access actionable insights to refine sales strategies, focus on high-performing promotions and maximize trade investment returns.
Supply Chain Planners
Align inventory planning with promotional activities, ensuring stock availability during demand spikes and preventing overstock or stockouts.
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