January 3, 2023, Chennai, India

We proudly announce that American multinational consumer goods corporation, Procter & Gamble, felicitated us with the 2022 External Business Partner Excellence Award for Operations, Innovation, and relationship performance excellence last month.

P&G has been using our Route to Market solution for 12+ years now, and the first market they went live with us was Nigeria. Since then, the trust is growing, and the relationship has been strengthening. They now use our solution in 23+ countries. Across these markets, we have a presence in at least one or more RTM personas in their secondary sales network, like pre-sellers, delivery men, van sellers, merchandisers, supervisors, and distribution centers.

The length of our relationship speaks a lot, but we think the customer appreciates our prompt customer support and the configurability of the solution the most. We have been offering P&G technological support for digitizing their operations and distribution management using our customized solutions built uniquely for P&G’s requirements. We are honored to have been selected from over 50,000 external partners globally.

On receiving this award, Rajiv Prabhakar, Founder & CEO of Ivy Mobility, said, “P&G implementations have been one of our biggest learnings as a company, and we always strive to go the extra mile with our offerings and innovations. We immensely value this relationship and will continue to improve it through transformations over time.”

As of June 2026, Ivy Mobility continues to support Procter & Gamble’s route-to-market transformation across multiple global markets. Reflecting on the long-standing partnership, Sanjay Singh, Senior Vice President – IT, P&G APAC & IMETA, shared the following:

“Partnering with Ivy Mobility has been instrumental in elevating our route-to-market operations across complex landscapes. Their SFA and Cloud DMS solutions provide a robust, scalable foundation that brings clear visibility to the sales network. Ivy has proven to be an agile and dependable collaborator, helping organize and streamline operations via fast-paced technology innovations. Ultimately, their platform does a great job of connecting daily field execution with actionable, data-driven sales insights, and their agility in adapting to fast-moving market demands makes them a truly reliable partner in the GTM space.”

– Sanjay Singh, Senior Vice President – IT, P&G APAC & IMETA

About Ivy Mobility

Ivy Mobility is a global leader in cloud-based software for the consumer goods industry. Since 2012, the company’s outcome-driven, highly scalable, configurable, and intelligent route-to-market solution has been helping thousands of manufacturers, distributors, wholesalers, and merchandising agencies grow faster. The company has its head offices in Singapore and operations in North America, Europe, Asia, the Middle East, and Latin America.

About P&G

Procter and Gamble (P&G) is the world’s most renowned consumer packaged goods company that owns and operates common household brands like Ariel, Downy, Pampers, Gillette, and several other brands in the cosmetics and personal care categories. They are sold in over 180 countries and aim to improve humanity one step at a time.