Consumer Goods are a significant sector in India’s economy, closely reflecting the country’s overall economic performance. Given India’s vast geographical expanse and dispersed population, the distribution network for Consumer Goods companies is intricate and plays a pivotal role in their success.
Consumer Goods companies need to take the initial step of adopting technology-driven Distribution Management Systems with advanced features. India has traditionally employed a multi-level distribution approach, encompassing manufacturers, distributors, sub-distributors, retailers, and e-commerce. With a multitude of retail outlets, only a small fraction have organized distribution systems in place.
The post-COVID-19 period has ushered in a digital transformation across major Consumer Goods companies. They have also displayed increased flexibility by embracing innovative methods like e-commerce, quick commerce, and vending machines to cater to changing consumer preferences.
Gain insights into how FMCG companies can adopt new tech trends in this new ebook. It covers: