A leading Dutch multinational dairy cooperative, operates across diverse markets in Asia and Africa. To address the complexities of managing its vast sales and distribution network, the cooperative partnered with Ivy Mobility to implement an integrated digital transformation strategy. By deploying Ivy Mobility’s advanced Sales Force Automation (SFA) and Cloud Distribution Management Solution (DMS) across key markets—including Vietnam, Ivory Coast, Nigeria, Malaysia, Philippines, Thailand, and Indonesia, the cooperative achieved remarkable efficiency gains.

Building on this success, the company plans to expand its digital solutions to Ghana and Laos, ensuring a consistent yet adaptable approach to global operations.

Challenge: Disjointed Technology Ecosystem Hindering Distribution Efficiency

Sales and distribution operations were hampered by:

• Fragmented Technology Solutions: Different vendors provided varying capabilities across markets, creating integration challenges and operational inefficiencies.
• Manual Processes: Reliance on manual data retrieval limited real-time visibility into field operations, slowing decision-making.
• Complex Promotion Tracking: Implementing and monitoring promotions across channels and markets required significant effort, leading to delays and inconsistencies.

These challenges highlighted the need for a unified, scalable solution that could streamline operations and align with evolving market demands.

Solution: Streamlining Sales and Distribution with Ivy Mobility

To address these challenges, the organization partnered with Ivy Mobility to deploy an integrated suite of solutions tailored to its unique needs:

Ivy Sales Force Automation (SFA)

Ivy SFA enhanced field operations with the following capabilities:

• Presales: Provided sales representatives with real-time access to customer data, order history, and product catalogs, enabling efficient and accurate order capture.
• Van Sales: Optimized route planning and real-time stock visibility, boosting productivity and on-the-go sales capabilities.
• Delivery: Streamlined last-mile delivery operations through real-time tracking, ensuring timely and accurate deliveries that enhanced customer satisfaction.
• Supervisor: Enabled managers to monitor field activities with live insights, improving workforce performance and operational alignment.
• Merchandiser: Allowed field merchandisers to track product availability, compliance, and visibility in real time, ensuring brand consistency and complete shelf insights.

Ivy Cloud Distribution Management System (DMS)

The cloud-based DMS provided real-time visibility into its distribution network, enabling efficient inventory management and seamless secondary sales operations.

 Expanding Digital Capabilities for 2025

Building on success with Ivy Mobility’s solutions by introducing:

• Ivy Recommender: AI-powered recommendations for personalized product suggestions and optimized promotions based on customer behavior and market trends.
• Ivy Eye: Image recognition technology to automate in-store audits, ensuring planogram compliance and enhanced product visibility.
• Ivy RO (Dynamic Route Optimization): Real-time route planning to reduce delivery times and fuel costs while improving delivery reliability and customer satisfaction. 

Impact: Transforming Operations Across a Vast Network

Operational Scope

• Total Users: 1,400+
• Total Retail Stores: 210,000
• Store Orders per Month: 1,360,000
• Store Visits per Month: 630,000

Key Results

1. Enhanced Data Accuracy: A custom Data Upload Utility reduced manual data retrieval efforts by 90%, saving time and improving data reliability.
2. Increased Productivity: Automation of back-office processes led to a 25% increase in productivity hours, allowing teams to focus on strategic initiatives.
3. Global Template for Scalability: A reusable global template streamlined market deployment, minimizing time and effort while promoting operational consistency.
4. Improved Visibility: Real-time insights into field and distribution operations empowered decision-makers to respond swiftly to market demands. 

The partnership with Ivy Mobility has redefined its sales and distribution operations, enabling significant productivity gains, operational efficiency, and scalability. By leveraging Ivy Mobility’s unified platform and innovative tools, the cooperative has positioned itself for sustainable growth and operational excellence in the competitive dairy industry.