{"id":3394,"date":"2022-03-31T09:41:14","date_gmt":"2022-03-31T09:41:14","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=3394"},"modified":"2024-09-13T05:47:08","modified_gmt":"2024-09-13T05:47:08","slug":"the-digital-future-of-the-consumer-goods-industry","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/ar\/blog\/the-digital-future-of-the-consumer-goods-industry\/","title":{"rendered":"\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629"},"content":{"rendered":"<p>\u0648\u0628\u0639\u062f \u0623\u0631\u0628\u0639\u0629 \u0639\u0642\u0648\u062f \u0646\u0627\u062c\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0644\u064a\u060c \u0628\u062f\u0623\u062a \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u062a\u063a\u064a\u0631 \u0641\u064a <strong><a 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\u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c \u062e\u0627\u0635 \u0628\u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0623\u0633\u0627\u0628\u064a\u0639. \u0648\u062a\u0632\u062f\u0627\u062f \u0641\u0631\u0635 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0647\u0648 \u0645\u0627 \u062a\u062f\u0639\u0645\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0644\u0643\u064a \u062a\u062a\u0645\u0643\u0646 \u0634\u0631\u0643\u0629 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 <a href=\"https:\/\/ivymobility.com\/ar\/Blog\/strategies-to-gain-market-share-in-new-routes-to-market\/\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642<\/strong><\/a> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0631\u0642\u0645\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Resizer.in-62e75e9ce2d76.jpg\" alt=\"\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0627\u0644\u0646\u0645\u0648 \u0645\u0642\u0627\u0628\u0644. \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0647\u0627\u0645\u0634<\/strong><\/h4>\n\n\n\n<p>\u062d\u0635\u0644\u062a \u0645\u0639\u0638\u0645 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0645\u0646 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0630\u064a \u062d\u0642\u0642\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a. \u062a\u0638\u0647\u0631 \u0644\u0646\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0646 \u0627\u0644\u0642\u0645\u0629 <strong><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/what-got-us-here-wont-get-us-there-a-new-model-for-the-consumer-goods-industry\" target=\"_blank\" rel=\"noopener nofollow\">\u062d\u0635\u0644\u062a 30 CPGs \u0639\u0644\u0649 \u0636\u0639\u0641 \u0627\u0644\u0631\u0628\u062d<\/a><\/strong> (50%) \u0645\u0646 \u062a\u0648\u0633\u0639 \u0627\u0644\u0647\u0627\u0645\u0634 \u0628\u064a\u0646\u0645\u0627 \u0633\u0627\u0647\u0645 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a 26% \u0641\u0642\u0637 \u0645\u0646 \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0629. \u0625\u0646 \u0625\u062d\u062f\u0649 \u0639\u0648\u0627\u0645\u0644 \u062a\u0645\u0643\u064a\u0646 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0647\u0627\u0645\u0634 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