{"id":15010,"date":"2025-12-11T06:39:37","date_gmt":"2025-12-11T06:39:37","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=15010"},"modified":"2025-12-11T06:39:39","modified_gmt":"2025-12-11T06:39:39","slug":"the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/ar\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/","title":{"rendered":"\u0641\u062c\u0648\u0629 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0633\u0648\u0642 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0639\u0638\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 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\u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u060c \u064a\u064f\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0646\u0634\u0627\u0621... <strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0648\u062d\u0633\u0628 \u0648\u062d\u062f\u0629 \u0627\u0644\u062a\u062e\u0632\u064a\u0646<\/strong> \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u064a\u0643\u0627\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u064a\u062f\u0648\u064a\u0627\u064b \u062f\u0648\u0646 \u0623\u062e\u0637\u0627\u0621.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"337\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png\" alt=\"\" class=\"wp-image-15009\" style=\"aspect-ratio:1.7864107368179558;width:1174px;height:auto\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-300x168.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u062e\u0644\u0644 \u0641\u064a \u0645\u0639\u0638\u0645 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629<\/h3>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0639\u0627\u0646\u064a \u0644\u0623\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0645\u0646\u0641\u0635\u0644\u0629 \u0639\u0646 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0646\u062a\u062c (RTM).<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_957653-81:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_957653-81 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_957653-81 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_957653-81 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_957653-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-left:10px;}.kt-svg-icon-list-items15010_957653-81 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items15010_957653-81 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-15010_628a1d-0b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_628a1d-0b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0642\u062f \u064a\u062d\u062a\u0648\u064a \u0646\u0638\u0627\u0645 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a (ERP) \u0639\u0644\u0649 \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15010_4ee2ab-59 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_4ee2ab-59\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0642\u062f \u064a\u062d\u062a\u0641\u0638 \u0627\u0644\u0645\u0648\u0632\u0639\u0648\u0646 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15010_8579e9-92 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_8579e9-92\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0642\u062f \u064a\u0642\u0648\u0645 \u0645\u0646\u062f\u0648\u0628\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0644\u062a\u0642\u0627\u0637 \u0635\u0648\u0631 \u0644\u0644\u0647\u062f\u0631.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15010_62876f-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_62876f-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0642\u062f \u062a\u0642\u0648\u0645 \u0641\u0631\u0642 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0628\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>\u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u062a\u0637\u0644\u0628 \u0643\u0644 \u0647\u0630\u0627 \u0644\u0643\u064a \u064a\u0646\u062c\u062d <em>\u0643\u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0648\u0627\u062d\u062f<\/em>. \u0628\u062f\u0648\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u062d\u062a\u0649 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0637\u0648\u0631\u0627\u064b \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u062a\u062f\u0631\u064a\u0628 \u064a\u062f\u0648\u064a \u0639\u0644\u0649 \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062d\u0631\u0627\u0626\u0642 \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631. \u0648\u0647\u0646\u0627 \u062a\u0628\u0631\u0632 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0645\u062b\u0644... <strong>\u0627\u0644\u062a\u0646\u0642\u0644 \u0627\u0644\u0644\u0628\u0644\u0627\u0628<\/strong> \u064a\u064f\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0646\u0647\u062c \u0634\u0631\u0643\u0629 Ivy Mobility: \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u064a\u0648\u0645\u064a<\/h3>\n\n\n\n<p>\u062a\u0633\u0627\u0639\u062f \u0634\u0631\u0643\u0629 Ivy Mobility \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0639\u0644\u0649 \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0628\u064a\u0626\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_2cb9a3-7f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_2cb9a3-7f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_2cb9a3-7f ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_2cb9a3-7f .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items15010_2cb9a3-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-left:10px;}.kt-svg-icon-list-items15010_2cb9a3-7f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items15010_2cb9a3-7f kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-15010_c1b0f4-d4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_c1b0f4-d4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0645\u0639 \u0622\u064a\u0641\u064a <a href=\"https:\/\/ivymobility.com\/ar\/dynamic-route-optimization-consumer-goods\/\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/a>, \u060c \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0643\u0644 \u062e\u0637\u0629 \u0639\u0645\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0645\u0646 \u062d\u064a\u062b \u0643\u0641\u0627\u0621\u0629 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0648\u0642\u0648\u062f \u0648\u0645\u0633\u0627\u0641\u0629 \u0627\u0644\u0633\u0641\u0631 \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0643\u0631\u0628\u0648\u0646\u060c \u0645\u0645\u0627 \u064a\u062d\u0648\u0644 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0625\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u064a\u0648\u0645\u064a \u0641\u064a \u0627\u0644\u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15010_2738e3-3b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_2738e3-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0645\u0639 \u0622\u064a\u0641\u064a <a href=\"https:\/\/ivymobility.com\/ar\/distribution-management-system\/\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a<\/a>, \u062a\u062d\u0635\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u062b\u0627\u0646\u0648\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a EPR \u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u064a\u0648\u0628 \u062f\u0648\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u0644\u062a\u062d\u0645\u064a\u0644 \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15010_ffb9ab-19 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_ffb9ab-19\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0645\u0639 \u0639\u064a\u0646 \u0627\u0644\u0644\u0628\u0644\u0627\u0628 <a href=\"https:\/\/ivymobility.com\/ar\/ivy-eye-image-recognition\/\">\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631<\/a>, \u062a\u0635\u0628\u062d \u0638\u0631\u0648\u0641 \u0627\u0644\u0631\u0641\u0648\u0641 \u0634\u0641\u0627\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u062e\u0627\u0637\u0631 \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629\u060c \u0623\u0648 \u0646\u0642\u0627\u0637 \u0627\u0644\u0647\u062f\u0631\u060c \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u063a\u064a\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0628\u062d \u0645\u0643\u0644\u0641\u0629.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15010_4673c5-de .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15010_4673c5-de\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u0648\u0645\u0639 \u0622\u064a\u0641\u064a <a href=\"https:\/\/ivymobility.com\/ar\/ivy-insights\/\">\u0631\u0624\u0649<\/a>, \u060c \u062a\u062d\u0635\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0637\u0628\u0642\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0648\u062d\u062f\u0629 \u0644\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629: \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0648\u062d\u062f\u0629 \u0627\u0644\u062a\u062e\u0632\u064a\u0646\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0648\u0631\u0624\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0627\u0644\u0639\u0643\u0633\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0643\u0631\u0628\u0648\u0646\u060c \u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0648\u062a\u062d\u062f\u064a\u062b\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644: \u0634\u0628\u0643\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0646\u0641\u0627\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0645\u064f\u062d\u0633\u0651\u0646\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0628\u0634\u0643\u0644 \u0627\u0641\u062a\u0631\u0627\u0636\u064a<\/h3>\n\n\n\n<p>\u0641\u064a \u063a\u0636\u0648\u0646 \u0627\u0644\u0639\u0627\u0645\u064a\u0646 \u0627\u0644\u0645\u0642\u0628\u0644\u064a\u0646\u060c \u0633\u064a\u062a\u0637\u0648\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0645\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a. \u0633\u062a\u0648\u0635\u064a \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0628\u0623\u062d\u062c\u0627\u0645 \u0639\u0628\u0648\u0627\u062a \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629 \u0644\u0645\u0646\u0627\u0637\u0642 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u0633\u062a\u0648\u0627\u0632\u0646 \u062e\u0637\u0637 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0643\u0631\u0628\u0648\u0646\u064a\u060c \u0648\u0633\u062a\u0642\u0648\u0645 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u0647\u0627\u0645 \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u062a\u0644\u0642\u0627\u0626\u064a\u0629\u060c \u0648\u0633\u062a\u0639\u062a\u0645\u062f \u0645\u0644\u0641\u0627\u062a \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0648\u0633\u0639\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/p>\n\n\n\n<p>\u0644\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u0626\u0632\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0644\u0646 \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a\u0647\u0627 \u0628\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0628\u0623\u0639\u0644\u0649 \u0635\u0648\u062a\u060c \u0628\u0644 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u064f\u0646\u062a\u062c \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0646\u062a\u062c (RTM) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0646\u062a\u062c (RTM) \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u062a\u062c\u0639\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0648\u0633\u0639\u060c \u064a\u0645\u0643\u0646\u0643 <a href=\"https:\/\/ivymobility.com\/ar\/request-demo\/\">\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u064b\u0627 \u062a\u062c\u0631\u064a\u0628\u064a\u064b\u0627 \u0642\u0635\u064a\u0631\u064b\u0627<\/a> \u0627\u0646\u0636\u0645 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642\u0646\u0627 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a Ivy Mobility \u0639\u0645\u0644\u064a\u064b\u0627.<\/p>","protected":false},"featured_media":15009,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[],"class_list":["post-15010","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The RTM Sustainability Gap: Why Most CPG Brands Can\u2019t See Their Own Environmental Footprint - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/ar\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The RTM Sustainability Gap: Why Most CPG Brands Can\u2019t See Their Own Environmental Footprint - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"Sustainability has moved far beyond glossy brand statements and CSR checkboxes. In 2025, it has become one of the most complex operational challenges for CPG manufacturers, one that is deeply dependent on real-time data, accurate field visibility, and automated compliance. 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