{"id":14693,"date":"2025-04-23T16:21:02","date_gmt":"2025-04-23T16:21:02","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=14693"},"modified":"2025-04-23T16:23:04","modified_gmt":"2025-04-23T16:23:04","slug":"rethinking-value-what-todays-consumers-want-from-cpg-brands","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/ar\/blog\/rethinking-value-what-todays-consumers-want-from-cpg-brands\/","title":{"rendered":"\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0642\u064a\u0645\u0629: \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u064a\u0648\u0645 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 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mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_5789c4-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_5789c4-7e[data-kb-block=\"kb-adv-heading14693_5789c4-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_5789c4-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_5789c4-7e\"><strong>1. \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u064f\u0632\u0639\u0632\u0639 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/strong><\/h4>\n\n\n\n<p>\u0644\u0645 \u062a\u0639\u062f \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 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mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_d89b25-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_d89b25-9b[data-kb-block=\"kb-adv-heading14693_d89b25-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_d89b25-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_d89b25-9b\"><strong>2. \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0635\u0641\u0631\u064a \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629<\/strong><\/h4>\n\n\n\n<p>\u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u064a\u0648\u0645 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0641\u064a \u0623\u064a \u0648\u0642\u062a \u0648\u0641\u064a \u0623\u064a \u0645\u0643\u0627\u0646. \u064a\u064f\u0639\u0631\u0641\u0648\u0646 \u0628\u0640&quot;\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0635\u0641\u0631\u064a\u064a\u0646&quot;\u060c \u0641\u0647\u0645 \u0644\u0627 \u064a\u064f\u0638\u0647\u0631\u0648\u0646 \u0623\u064a \u0648\u0644\u0627\u0621 \u0623\u0648 \u0635\u0628\u0631 \u0623\u0648 \u062d\u062f\u0648\u062f. \u064a\u0645\u0643\u0646\u0647\u0645 \u062a\u0635\u0641\u062d \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0637\u0644\u0628 \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u060c \u0648\u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0647\u0645 \u0645\u0646 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0623\u0648 \u062a\u0648\u0642\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u064a\u0648\u0645 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/p>\n\n\n\n<p>\u0644\u062a\u0644\u0628\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a\u060c \u062a\u0633\u062a\u062b\u0645\u0631 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0641\u064a \u0633\u0644\u0627\u0633\u0644 \u062a\u0648\u0631\u064a\u062f \u0645\u0631\u0646\u0629\u060c \u0648\u0645\u0631\u0627\u0643\u0632 \u062c\u0631\u062f \u0645\u062d\u0644\u064a\u0629\u060c \u0648\u0646\u0645\u0627\u0630\u062c \u062a\u0644\u0628\u064a\u0629 \u0637\u0644\u0628\u0627\u062a \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0645\u062d\u062f\u062f\u0629. \u0648\u064a\u0633\u062a\u0641\u064a\u062f \u0628\u0639\u0636\u0647\u0627 \u0645\u0646 \u0627\u0644\u062a\u0648\u0627\u0626\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0645\u062d\u0627\u0643\u0627\u0629 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0642\u0628\u0644 \u0648\u0642\u0648\u0639\u0647\u0627. \u0628\u064a\u0646\u0645\u0627 \u062a\u0637\u0628\u0642 \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0646\u0628\u0624 \u0648\u062a\u062c\u062f\u064a\u062f \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0634\u0628\u0647 \u0645\u062b\u0627\u0644\u064a \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/rethale-1024x576.jpg\" alt=\"\" class=\"wp-image-14695\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/rethale-1024x576.jpg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/rethale-300x169.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/rethale-768x432.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/rethale-18x10.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/rethale.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14693_b9ab2e-a8, .wp-block-kadence-advancedheading.kt-adv-heading14693_b9ab2e-a8[data-kb-block=\"kb-adv-heading14693_b9ab2e-a8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14693_b9ab2e-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14693_b9ab2e-a8[data-kb-block=\"kb-adv-heading14693_b9ab2e-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_b9ab2e-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_b9ab2e-a8[data-kb-block=\"kb-adv-heading14693_b9ab2e-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_b9ab2e-a8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_b9ab2e-a8\"><strong>3. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u062f\u0631\u0639 \u0636\u062f \u0627\u0644\u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u0636\u062e\u0645\u064a\u0629<\/strong><\/h4>\n\n\n\n<p>\u064a\u062f\u0641\u0639 \u0627\u0644\u062a\u0636\u062e\u0645\u060c \u0648\u0635\u062f\u0645\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627. \u0648\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u062c\u0645.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/ar\/ebooks\/the-future-of-cpg-excellence-harnessing-ai-for-growth-and-efficiency\/\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629<\/a> \u062a\u064f\u0645\u0643\u0651\u0646 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0646\u0627\u0631\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062a\u0634\u0643\u064a\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0648\u0641\u0647\u0645 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u0628\u064a\u0646 \u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u062d\u0645\u0627\u064a\u0629 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d. \u0643\u0645\u0627 \u062a\u064f\u0633\u0627\u0639\u062f \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0643\u0641\u0627\u0621\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14693_2399ca-e0, .wp-block-kadence-advancedheading.kt-adv-heading14693_2399ca-e0[data-kb-block=\"kb-adv-heading14693_2399ca-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14693_2399ca-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14693_2399ca-e0[data-kb-block=\"kb-adv-heading14693_2399ca-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_2399ca-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_2399ca-e0[data-kb-block=\"kb-adv-heading14693_2399ca-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_2399ca-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_2399ca-e0\"><strong>4. \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0636\u0631\u0648\u0631\u0629<\/strong><\/h4>\n\n\n\n<p>\u0645\u0639 \u0648\u062c\u0648\u062f \u0644\u0648\u0627\u0626\u062d \u0645\u062b\u0644 \u0644\u0627\u0626\u062d\u0629 \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u063a\u0627\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a (EUDR)\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a (CSRD)\u060c \u0648\u0645\u0628\u0627\u062f\u0631\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0645 (SBTi) \u0627\u0644\u062a\u064a \u062a\u062a\u0635\u062f\u0631 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0623\u0648\u0644\u0648\u064a\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n\n\n\n<p>\u062a\u064f\u0639\u064a\u062f \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u062a\u0635\u0645\u064a\u0645 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a\u060c \u0648\u0636\u0645\u0627\u0646 \u0645\u0635\u0627\u062f\u0631 \u0623\u062e\u0644\u0627\u0642\u064a\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062f\u0627\u0626\u0631\u064a\u0629. \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631 \u0648\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0632\u0631\u0627\u0639\u0629 \u0627\u0644\u0645\u062a\u062c\u062f\u062f\u0629 \u0648\u0623\u0637\u0631 \u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 (ESG). <a href=\"https:\/\/ivymobility.com\/ar\/ebooks\/building-a-sustainable-future-insights-into-environmental-and-ethical-practices\/\">\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/a> \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0622\u0646 \u062c\u0632\u0621\u064b\u0627 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0643\u0645\u0645\u064a\u0632 \u062a\u0646\u0627\u0641\u0633\u064a.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14693_666e4c-2e, .wp-block-kadence-advancedheading.kt-adv-heading14693_666e4c-2e[data-kb-block=\"kb-adv-heading14693_666e4c-2e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14693_666e4c-2e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14693_666e4c-2e[data-kb-block=\"kb-adv-heading14693_666e4c-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_666e4c-2e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_666e4c-2e[data-kb-block=\"kb-adv-heading14693_666e4c-2e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_666e4c-2e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_666e4c-2e\"><strong>5. \u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u0645\u0641\u0631\u0637 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u064a\u064f\u0639\u062f\u0651 \u0641\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u062a\u0641\u0635\u064a\u0644\u064a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629. \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0631\u0624\u0649 \u0645\u062d\u0644\u064a\u0629 \u0641\u0627\u0626\u0642\u0629 \u062d\u0648\u0644 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u060c \u0648\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0645\u0641\u0636\u0644\u0629.<\/p>\n\n\n\n<p>\u062a\u0639\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0639\u0644\u0649 \u062f\u0645\u062c \u0645\u0646\u0635\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a (B2B) \u0648\u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (D2C) \u0645\u0639 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0623\u0648\u0633\u0639 \u0646\u0637\u0627\u0642\u064b\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0646\u0642\u0635\u064b\u0627 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0634\u062e\u0635\u064a\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639. \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0647\u0630\u0647 \u0627\u0644\u062c\u0647\u0648\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0639\u0632\u0632 \u0623\u064a\u0636\u064b\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14693_8c923f-76, .wp-block-kadence-advancedheading.kt-adv-heading14693_8c923f-76[data-kb-block=\"kb-adv-heading14693_8c923f-76\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14693_8c923f-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14693_8c923f-76[data-kb-block=\"kb-adv-heading14693_8c923f-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_8c923f-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_8c923f-76[data-kb-block=\"kb-adv-heading14693_8c923f-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_8c923f-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_8c923f-76\"><strong>6. \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong><\/h4>\n\n\n\n<p>\u0644\u0625\u064a\u062c\u0627\u062f \u0645\u0635\u0627\u062f\u0631 \u062f\u062e\u0644 \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062a\u0633\u062a\u0643\u0634\u0641 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0646\u0645\u0627\u0630\u062c \u0623\u0639\u0645\u0627\u0644 \u062a\u0639\u0627\u0648\u0646\u064a\u0629. \u0648\u062a\u0632\u062f\u0627\u062f \u0634\u064a\u0648\u0639 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0623\u0648 \u062a\u0648\u0633\u064a\u0639 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u064f\u0637\u0648\u0651\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0631\u0648\u0636\u064b\u0627 \u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u064a\u0646 \u0641\u0626\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0623\u0648 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0634\u0628\u0643\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0628\u0631\u064a\u062f \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0644\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u062e\u0637\u0648\u0637 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0648\u0631\u0629. \u062a\u064f\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u060c \u0645\u0639 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0648\u0635\u0648\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14693_e09e36-ab, .wp-block-kadence-advancedheading.kt-adv-heading14693_e09e36-ab[data-kb-block=\"kb-adv-heading14693_e09e36-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14693_e09e36-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14693_e09e36-ab[data-kb-block=\"kb-adv-heading14693_e09e36-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14693_e09e36-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14693_e09e36-ab[data-kb-block=\"kb-adv-heading14693_e09e36-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14693_e09e36-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14693_e09e36-ab\"><strong>\u0627\u0641\u0643\u0627\u0631 \u0627\u062e\u064a\u0631\u0629<\/strong><\/h4>\n\n\n\n<p>\u064a\u062a\u0637\u0644\u0628 \u0645\u0634\u0647\u062f \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0641\u064a \u0639\u0627\u0645 \u0662\u0660\u0662\u0665 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629\u061b \u0628\u0644 \u064a\u062a\u0637\u0644\u0628 \u0631\u0624\u0649 \u0622\u0646\u064a\u0629\u060c \u0648\u062a\u0646\u0641\u064a\u0630\u064b\u0627 \u0645\u0631\u0646\u064b\u0627\u060c \u0648\u062a\u0631\u0643\u064a\u0632\u064b\u0627 \u062b\u0627\u0628\u062a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0628\u0646\u064a \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0648\u0628\u0646\u0627\u0621 \u0645\u0631\u0648\u0646\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0633\u0648\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0631\u0646\u060c \u0623\u0648 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0623\u0648 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645 \u0648\u0627\u0636\u062d: \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0648\u0644\u0627\u064b\u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062a\u0643\u064a\u0641.<\/p>\n\n\n\n<p>\u0641\u064a Ivy Mobility\u060c \u0646\u0642\u0648\u0645 \u0628\u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a 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