{"id":10885,"date":"2023-11-22T05:54:29","date_gmt":"2023-11-22T05:54:29","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=10885"},"modified":"2024-09-13T07:49:16","modified_gmt":"2024-09-13T07:49:16","slug":"top-8-features-of-distribution-management-system-for-improved-cpg-operations-and-supply-chain-management","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/ar\/blog\/top-8-features-of-distribution-management-system-for-improved-cpg-operations-and-supply-chain-management\/","title":{"rendered":"\u0623\u0647\u0645 8 \u0645\u064a\u0632\u0627\u062a \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f"},"content":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0645\u062a\u0637\u0648\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG)\u060c \u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d. \u064a\u0639\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0642\u0648\u064a (DMS) \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u0639\u0632\u064a\u0632 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f. \u062f\u0639\u0646\u0627 \u0646\u0633\u062a\u0643\u0634\u0641 \u0623\u0647\u0645 8 \u0645\u064a\u0632\u0627\u062a \u062a\u062c\u0639\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (DMS) \u0623\u0645\u0631\u064b\u0627 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/b><\/h4>\n\n\n\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 (DMS) \u0631\u0624\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0639\u0628\u0631 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f. \u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u062d\u0635\u0648\u0644 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u0648\u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0645\u062e\u0627\u0637\u0631 \u0646\u0641\u0627\u0630 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0623\u0648 \u062d\u0627\u0644\u0627\u062a \u062a\u0643\u062f\u0633 \u0627\u0644\u0645\u062e\u0632\u0648\u0646. \u062a\u0639\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0633\u0631\u0639\u0629 \u0644\u0644\u0637\u0644\u0628 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627<\/strong><\/h4>\n\n\n\n<p>\u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0640\u00a0<strong><a href=\"https:\/\/ivymobility.com\/ar\/ebooks\/ai-trends-2023-reshaping-cpg-operation\/\">\u0634\u0631\u0643\u0627\u062a CPG<\/a><\/strong>. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 (DMS) \u0628\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0637\u0644\u0628 \u062d\u062a\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0637\u0644\u0628 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u064a\u062f\u0648\u064a\u0629. \u0648\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0628\u062f\u0642\u0629 \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062c\u0645\u0639 \u0627\u0644\u0622\u0644\u064a \u0639\u0644\u0649 Ivy DMS\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0643\u0628\u0631 \u0645\u0646 \u0623\u0648\u0627\u0645\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0637\u0644\u0628 \u0625\u0644\u0649 \u0627\u0644\u0646\u0642\u062f. \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0642\u0627\u0626\u0645\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u062c\u062f\u0648\u0644 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0639 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0641\u064a \u062d\u0644\u0646\u0627.<\/p>\n\n\n<style>.kb-image10885_673001-c6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image10885_673001-c6 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution2.webp\" alt=\"\" class=\"kb-img wp-image-13505\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution2.webp 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution2-300x200.webp 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution2-768x512.webp 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution2-18x12.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><b>\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0637\u0644\u0628<\/b><\/h4>\n\n\n\n<p>\u064a\u0639\u062f \u0627\u0644\u062a\u0646\u0628\u0624 \u0627\u0644\u062f\u0642\u064a\u0642 \u0628\u0627\u0644\u0637\u0644\u0628 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 <strong><a href=\"https:\/\/ivymobility.com\/ar\/case-study\/enhancing-product-distribution-strategies-in-asian-markets-for-a-prominent-us-based-cpg-firm\/\">\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629<\/a><\/strong> \u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0645\u0639 \u0627\u0644\u0637\u0644\u0628 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u0641\u064a\u062f DMS \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629\u060c \u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0623\u0648 \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c.<\/p>\n\n\n<style>.kb-image10885_540579-0d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image10885_540579-0d size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution1.webp\" alt=\"\" class=\"kb-img wp-image-13506\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution1.webp 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution1-300x178.webp 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution1-768x456.webp 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/11\/distribution1-18x12.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0645\u062b\u0644 \u0627\u0644\u0628\u0627\u0631\u0643\u0648\u062f\u060c&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/ar\/distribution-management-system\/\">\u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646<\/a><\/strong>&nbsp;\u064a\u0645\u0643\u0646\u0647 \u0623\u062a\u0645\u062a\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062f\u0641\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062a\u0631\u0628 \u0645\u0646 \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627. \u0623\u0646\u0647 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0646\u0627\u062c\u0645\u0629 \u0639\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0634\u0631\u064a\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631<\/strong><\/h4>\n\n\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0645\u064a\u0632\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629\u060c \u0642\u0627\u0645\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0641\u062d\u0635 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0623\u0646\u0634\u0637\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0628\u0645\u0642\u062f\u0627\u0631 33%. \u0625\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0623\u062b\u0646\u0627\u0621 \u0645\u062d\u0627\u0648\u0644\u062a\u0647\u0627 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0637\u0631\u064a\u0642<\/b><\/h4>\n\n\n\n<p>\u064a\u0639\u062f \u062a\u062d\u0633\u064a\u0646 \u0637\u0631\u0642 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0646\u0642\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u0633\u0644\u064a\u0645. \u0623\u0635\u0628\u062d \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u0646 \u0622\u0644\u064a\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 (DMS) \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0648\u0627\u0645\u0644\u060c \u0645\u062b\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0648\u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u062c\u0648\u064a\u0629\u060c \u0648\u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u062a\u0633\u0644\u064a\u0645. \u0641\u0647\u0648 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0637\u0631\u0642 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0644\u064a\u0633\u062a \u0641\u0639\u0627\u0644\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0641\u0639\u0627\u0644\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0623\u064a\u0636\u064b\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/b><\/h4>\n\n\n\n<p>\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u062f\u0627\u062e\u0644 <strong><a href=\"https:\/\/ivymobility.com\/ar\/Blog\/adopting-greener-and-sustainable-sales-distribution-model-for-consumer-goods-companies\/\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629<\/a><\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0623\u062f\u0627\u0621 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f. \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0648\u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0641\u064a Ivy DMS\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0627\u0644\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0634\u0631\u0643\u062a\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u0635\u064a\u063a \u0648\u0627\u0644\u0645\u0632\u064a\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u062a\u062a\u0628\u0639:<\/b><\/h4>\n\n\n\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0644\u0648\u0627\u0626\u062d \u0635\u0627\u0631\u0645\u0629. \u064a\u0633\u0627\u0639\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 (DMS) \u0641\u064a \u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0634\u0627\u0645\u0644. \u062a\u0639\u062a\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0628\u0631 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0639\u0627\u0621 \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642.<\/p>\n\n\n\n<p>\u2014\u2013<br>\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645\u060c \u064a\u0639\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647 \u062c\u064a\u062f\u064b\u0627 \u0648\u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0648\u0627\u0644\u0645\u0631\u0646 \u0648\u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0628\u0645\u062b\u0627\u0628\u0629 \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0644\u0631\u0624\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u0633\u0637\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0631\u060c \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u064a\u0633\u0627\u0647\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 (DMS) \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u062a\u0648\u0631\u064a\u062f \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u0643\u0641\u0627\u0621\u0629. \u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0637\u0648\u0631 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629\u060c \u064a\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 DMS \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\" target=\"_blank\" rel=\"noopener\"><b>86% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 \u0645\u0628\u0627\u0644\u063a \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 PWC \u062d\u0648\u0644 \u0645\u0633\u062a\u0642\u0628\u0644 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