{"id":10101,"date":"2023-04-10T05:14:33","date_gmt":"2023-04-10T05:14:33","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&p=10101"},"modified":"2024-08-08T14:47:39","modified_gmt":"2024-08-08T14:47:39","slug":"actionable-insight-generation-to-improve-profitability-for-consumer-goods-companies","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/ar\/blog\/actionable-insight-generation-to-improve-profitability-for-consumer-goods-companies\/","title":{"rendered":"\u062a\u0648\u0644\u064a\u062f \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u062a\u062d\u0633\u064a\u0646 \u0631\u0628\u062d\u064a\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629"},"content":{"rendered":"

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\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0623\u0646 \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0641\u0648\u0632\u061f<\/strong><\/h4>\n\n\n\n

\u0643\u0644 \u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0634\u0631\u0643\u0629 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0644\u0644\u0641\u0648\u0632 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u0642\u0639 \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n

\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0630\u0627\u062a\u064a <\/strong><\/h4>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0637\u0631\u064a\u0642<\/b><\/h4>\n\n\n\n

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1. \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0634 <\/b>
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2. \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 <\/b>
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\"\"<\/figure>\n\n\n\n

3. \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/strong>
\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u062a\u062f\u0648\u0631 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0625\u0631\u062c\u0627\u0639 \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u062d\u0648\u0644 \u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0648\u062d\u0648\u0627\u062f\u062b \u0627\u0644\u0645\u0646\u0627\u0648\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u062a\u062d\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u062f\u0631\u062c\u0629 \u0627\u0644\u062d\u0631\u0627\u0631\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0639\u064a\u0646\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u0627\u0647\u0645 \u0627\u0644\u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0623\u064a \u0636\u0631\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0623\u0648 \u0627\u0642\u062a\u0631\u0627\u0628 \u062a\u0627\u0631\u064a\u062e \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0639\u062a\u0628\u0631 \u063a\u064a\u0631 \u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0645\u0647\u062f\u0631\u0629. \u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0634\u0631\u0643\u0627\u062a<\/a><\/strong> \u064a\u0645\u0643\u0646 \u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0628\u064a\u0639\u0647\u0627 \u0641\u0642\u0637 \u062e\u0644\u0627\u0644 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f. \u0641\u0647\u0648 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0648\u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0633\u0647\u0645 \u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646\u0647\u0627 \u0633\u062a\u0628\u0627\u0639.<\/p>\n\n\n\n

4. \u0639\u062f\u062f \u0627\u0644\u062e\u0637\u0648\u0637 \u0644\u0643\u0644 \u0645\u0643\u0627\u0644\u0645\u0629<\/strong>
\u062a\u0642\u0648\u0645 \u0634\u0631\u0643\u0627\u062a \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0628\u0631\u0628\u0637 \u062e\u0637\u0648\u0637 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0629 (LPC) \u0628\u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627. \u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0639\u062f\u062f \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u062a\u064a \u064a\u0643\u062a\u0633\u0628\u0647\u0627 \u0627\u0644\u0628\u0627\u0626\u0639 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0632\u064a\u0627\u0631\u0629\u060c \u0643\u0627\u0646 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a\u0647 \u0623\u0641\u0636\u0644. \u0648\u064a\u0639\u0646\u064a \u0627\u0631\u062a\u0641\u0627\u0639 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n

5. \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0646\u0645\u0648<\/b>
\u0625\u0646 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0646\u0645\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u064a\u064f\u0639\u0632\u0649 \u0625\u0644\u0649 \u062d\u0635\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0625\u0646 \u0643\u064a\u0641\u064a\u0629 \u0646\u0645\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0645\u064b\u0627 \u0628\u0639\u062f \u0639\u0627\u0645 \u0647\u0648 \u0646\u0645\u0648 \u0633\u0648\u0642\u0647\u0627. \u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062a\u0642\u0627\u0637\u0647\u0627 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 12 \u0634\u0647\u0631\u064b\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062b\u0627\u0644\u064a\u0629 \u062a\u0639\u0632\u0649 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0648\u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n

6. \u0627\u0644\u0642\u064a\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0642\u0629 <\/b>
\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062d\u0642\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646 \u0627\u0644\u0631\u0628\u062d \u0648\u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0627\u0644\u0633\u0644\u064a\u0645. \u064a\u0639\u062f \u062a\u062d\u0642\u064a\u0642 \u062a\u0648\u0627\u0632\u0646 \u0635\u062d\u064a \u0648\u0631\u0633\u0645 \u0642\u0648\u0627\u0639\u062f \u0645\u062d\u062f\u062f\u0629 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0631\u0641\u0627\u0647\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n\n\n\n

\u0642\u0644\u064a\u0644\u0627 \u0645\u0646 \u0627\u0644 \u0643\u0628\u0627\u0631 \u0644\u0627\u0639\u0628\u064a CPG<\/a><\/strong> \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u062d\u0631\u0632. \u0643\u0634\u0631\u0643\u0629\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0634\u0623\u0646\u0647\u0627 \u0623\u0646 \u062a\u0646\u0627\u0633\u0628 \u0639\u0645\u0644\u0643. \u0643\u0644 \u0639\u0645\u0644 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0647 \u0648\u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0646\u0645\u0648. \u0625\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0635\u062d\u064a\u062d \u0628\u064a\u0646 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631.<\/p>\n\n\n\n

\u0645\u0646 \u064a\u0633\u062a\u0641\u064a\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a CPG\u061f<\/b><\/h4>\n\n\n\n

\u062a\u0634\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a CPG \u0627\u0644\u0645\u0639\u062a\u062f\u0644\u064a\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0648\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u062d\u062a\u0649 \u0633\u0646\u0648\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u0645\u0636\u062a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0642\u062f \u0623\u0638\u0647\u0631 \u0645\u0633\u062a\u062e\u062f\u0645\u0648 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0628\u0643\u062b\u0627\u0641\u0629 \u0646\u0645\u0648\u064b\u0627 \u0648\u0623\u062f\u0627\u0621\u064b \u0645\u0633\u062a\u062f\u0627\u0645\u064a\u0646 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0628\u0633\u0628\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0645 \u0627\u0644\u0645\u0628\u0643\u0631 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062f\u0645\u062c\u0647\u0627 \u0641\u064a \u0646\u0638\u0627\u0645\u0647\u0645 \u0627\u0644\u062d\u0627\u0644\u064a.<\/p>\n\n\n\n

\u0631\u0623\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062b\u0642\u064a\u0644\u0648\u0646 \u0641\u064a CPG \u0641\u0648\u0627\u0626\u062f \u0631\u0624\u0649 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/a><\/strong> \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633\u0647\u0645. \u0648\u0642\u062f \u062f\u0641\u0639\u062a\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0627\u0645 \u062c\u0627\u0647\u0632 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0644\u0642\u062f \u0623\u062f\u0649 \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/p>\n\n\n\n

\u0645\u0627 \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645\u061f<\/b><\/h4>\n\n\n\n

\u0642\u0628\u0644 \u0639\u0627\u0645\u064a\u0646\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0625\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0643\u0627\u0646 \u0641\u0642\u0637 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0646\u062c\u0632\u0629. \u0634\u0647\u062f \u0641\u062c\u0631 \u0639\u0627\u0645 2015 \u0627\u0646\u0641\u062c\u0627\u0631\u064b\u0627 \u0641\u064a \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u0623\u064a\u0636\u064b\u0627\u060c \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u062f \u0627\u0646\u062a\u0642\u0644\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2015\u060c \u0641\u0642\u062f \u0643\u0627\u0646\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u0631\u0643\u064a\u0632\u0647\u0627 \u0639\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u0637\u0644\u0628 \u0630\u0644\u0643.<\/p>\n\n\n\n

\u2014<\/p>\n\n\n\n

\u062e\u0627\u062a\u0645\u0629<\/b><\/h4>\n\n\n\n

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