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Overview

IvyRetail™ provides an in-depth functionality for merchandising personnel, helping them to make more efficient trade by promoting excellence in retail execution and maximizing the returns from trade spend.

By having detailed ground level information across large retailer accounts, stores across a wide geography spanning different cultures, buying patterns and spends, companies can focus their attention on strategic business benefits – improving customer service, growing revenue, containing costs and gaining immense competitive advantage.

It enables complete back office functionality including Account level ScanData Analysis, Account Receivable information from ERP backends, management of brands that need to be tracked and surveys that need to be run at stores.

Specifications

Cloud Devices Integration
Powered on AWS Amazon Cloud iPad Siebel 8.1 CRM
iPhone Salesforce.com
Android Tab SAP CRM
Android Smartphone
WM8 Surface

Business Challenges

Real time market situation visibility

Allocation of resources

Tracking of promotion and execution

Account level clarity

Competitor visibility

Effective KPI tracking

Business Benefits

  • Better on-ground InStore execution by the Merchandiser results in reduced Out Of Stock (OOS) at a retail store
  • Effective monitoring and fixing lapses in Planogram Execution
  • Using Nielsen and market information as KPI for Merchandiser on “Opportunity Gap Analysis” – market share of Brand InStore should be greater than or equal to National market share
  • Retail Audit ( 4P Audit) of SKUs helps Brand Managers / Sales Heads  manage business effectively
  • Tracking of competitor activities Instore is visible to backoffice and line manager teams