San Paulo, Brazil: Ivy Mobility (IVY) a leading provider of Industry Cloud solutions, announced today the further strengthening of its leadership team with the addition of Daniel Mattar as Country Manager of Brazil.  The move aligns with the company’s direction to augment its strong consumer goods portfolio with more cloud-based options, deeper local support, and other new functionality tailored for consumer goods customers. The strategic addition to Ivy’s leadership team is designed to help provide customers cost-effective and flexible solutions that address their evolving business needs.


Ivy has had increasing demand from customers wanting to move their direct store delivery, distribution, and retail execution systems to the cloud. Daniel will be accountable for all aspects of Ivy’s Cloud solutions.  Before joining, he worked in large multinationals such as General Electric, Banco Safra and Tangoe. Daniel brings a proven track record of helping companies adopt Cloud, SaaS, Mobile Applications and Advertising technologies.


Daniel has more than 15 years of experience in sales in the mobile and IT market. One of his main characteristics is to ally the need of multinationals to expand in the region with the customization of products to serve the regional market. Focused on sales and customer relationships, he fully understands the structures with which he intends to do business, aligning the client’s objective with the product offered. Also, he loves playing tennis and cooking.


According to Ivy Mobility, Founder and Director Rajiv Prabhakar, “Daniel’s level of expertise and unique skills will help us bring our cloud-based solutions to a new level. The companies we serve are undergoing rapid change and redefining the business model with digital, big data and omni channel solutions. We have been bringing leaders like Daniel on board to help guide our customers and partners to manage these transformations.”


About Ivy Mobility


Ivy Mobility offers a fully integrated Industry Cloud Solution for the Consumer Goods industry. For 5 years, the company has been at the forefront of innovative solutions for Retail Execution, Direct Store Delivery, Distributor Management, Merchandising, and Data Analytics. We serve some of the largest Consumer brands and over 5.5 million outlets in 20 countries.  Ivy has a well-balanced geographic footprint with offices in the major, emerging and developing markets. Ivy partners with Amazon Web Services (AWS) and others to deliver high-performance, scalable enterprise solutions.


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